Is the $32,968 price on this 2023 Subaru Ascent a good deal?

OAV rates this as Fair Price because the asking price of $32,968 is within the typical market range for this vehicle.

What is the average price for a 2023 Subaru Ascent in VA?

Based on 1,007 comparable listings in VA, the average asking price for a 2021-2025 Subaru Ascent is $33,136, with prices ranging from $7,795 to $49,498.

How long does a 2023 Subaru Ascent typically stay on dealer lots?

Comparable Subaru Ascent listings in VA spend an average of 37 days on dealer lots.

Where is this 2023 Subaru Ascent located?

This vehicle is listed in Richmond, VA 23294. VIN: 4S4WMASD5P3409510. Mileage: 28,553 miles.

What is the fair market price range for this 2023 Subaru Ascent?

OAV's Price-to-Market analysis estimates the fair market range is $29,780 to $38,887, based on 14 comparable vehicles.

Vehicle Details

VIN4S4WMASD5P3409510

TrimLimited

Exterior ColorSilver

Drivetrain4WD

Engine2.4L H4

TransmissionCVT

Fuel TypeUnleaded

Inventory Typeused

Days on Lot105

2023 Subaru Ascent

Limited

Fair Price

$32,96828,553 mi

Richmond, VA 23294

Is this 2023 Subaru Ascent Limited a good deal?

OAV verdict: Fair Price

Why: Listed at $32,968, comparable market range $29,780–$38,887, based on 14 comparable listings. Days on lot: 105 days (market average 37 days).

Market price position

Lowest comparable ($)

29,780

Highest comparable ($)

38,887

This vehicle's price ($)

32,968

$32,968 · within market range

$29,780comparable$38,887

Regional range: $29,780 – $38,887
vs. market: $3,188 above low · $5,919 below high
Comparable vehicles: 14

Demand-Verified· Backed by recent sales data

Faster-than-average sell-through

Similar vehicles recently sold in an estimated 12–45 days.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$34,549 – $34,549

Regional Range$29,780 – $38,887

Dealer Info

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Richmond, VA

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About This 2023 Subaru Ascent

Listing updated: May 20, 2026

Listed by a franchise dealer in Richmond, VA · On lot for 105 days · VIN verifiable at NHTSA

This used 2023 Subaru Ascent Limited is listed at $32,968 by a franchise dealer in Richmond, VA 23294. It has 28,553 miles on the odometer. The exterior color is Silver. It features a 4WD drivetrain with a 2.4L H4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 14 similar vehicles in the Richmond market, the estimated market range is $29,780 to $38,887. The local market range in VA is $34,549 to $34,549.

This vehicle has been on the lot for 105 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Richmond, VA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Subaru Ascent against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Richmond, VA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 4S4WMASD5P3409510 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Subaru Ascent Market in VA

Comparable Vehicles

1,007

Average Price

$33,136

Price Range

$7,795–$49,498

Avg Days on Lot

Based on 1,007 comparable 2021-2025 Subaru Ascent listings in VA, the average asking price is $33,136. This listing at $32,968 is $168 below average (1% below market). Comparable prices in VA range from $7,795 to $49,498. Similar vehicles spend an average of 37 days on dealer lots in this market.