2023 Subaru Ascent Limited
Vehicle Details
Limited
Santa Cruz, CA 95062
Is this 2023 Subaru Ascent Limited a good deal?
OAV verdict: Fair Price
Why: Listed at $32,035, comparable market range $25,885–$33,998, based on 13 comparable listings. Days on lot: 62 days (market average 50 days).
Market price position
$32,035 · within market range
- Comparable range
- $25,885 – $33,998
- vs. market
- $6,150 above low · $1,963 below high
- Comparable vehicles
- 13
Market Retail Price (MRP™)
$29,942This vehicle $32,035 · $2,093 (7%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$32,984This vehicle $32,035 · $949 (3%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-18) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 16–57 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
North Bay Ford
Santa Cruz, CA
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to North Bay Ford for current availability of this 2023 Subaru Ascent Limited and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Subaru Ascent
Listing updated: Aug 18, 2026Listed by a franchise dealer in Santa Cruz, CA · On lot for 62 days · VIN verifiable at NHTSA
This used 2023 Subaru Ascent Limited is listed at $32,035 by north bay ford in Santa Cruz, CA 95062. It has 24,989 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a 4WD drivetrain with a 2.4L H4 engine and CVT transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 13 comparable listings matched to this vehicle, the estimated market range is $25,885 to $33,998. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 62 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Santa Cruz, CA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Subaru Ascent against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Santa Cruz, CA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 4S4WMARD2P3445791 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Subaru Ascent Market in CA
CA Market Listings
353
Average Price
$30,592
Price Range
$16,795–$53,470
Avg Days on Lot
50
Based on all 353 2021-2025 Subaru Ascent listings in the CA market, the average asking price is $30,592. This listing at $32,035 is $1,443 above the broader CA average (5% above the CA average). This is a wider, all-trim comparison across CA; OAV's price verdict above uses the closer comparable set. Comparable prices in CA range from $16,795 to $53,470. Similar vehicles spend an average of 50 days on dealer lots in this market.
Similar Subaru Ascent Listings in CA
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: Limited — compare trims below)
2021 Subaru Ascent
Limited
Rancho Santa Margarita, CA
2022 Subaru Ascent
Limited
Citrus Heights, CA
2021 Subaru Ascent
Limited
Roseville, CA
2021 Subaru Ascent
Limited
Duarte, CA
2021 Subaru Ascent
Limited
Burbank, CA
2021 Subaru Ascent
Limited
San Diego, CA
2022 Subaru Ascent
Limited
Cerritos, CA
2022 Subaru Ascent
Limited
Modesto, CA