Is the $49,972 price on this 2026 Subaru Ascent a good deal?

OAV rates this as a Great Deal because the asking price of $49,972 is below the typical market range for this vehicle.

How long does a 2026 Subaru Ascent typically stay on dealer lots?

Comparable Subaru Ascent listings in SC spend an average of 66 days on dealer lots.

Where is this 2026 Subaru Ascent located?

This vehicle is listed in Columbia, SC 29203. VIN: 4S4WMAKD2T3418224. Mileage: mileage not reported.

What is the fair market price range for this 2026 Subaru Ascent?

OAV's Price-to-Market analysis estimates the fair market range is $51,517 to $54,431, based on 12 comparable listings matched to this vehicle.

2026 Subaru Ascent Touring for Sale in Columbia, SC

Dealer imagery unavailable to OAVRequest current photos and confirm the vehicle's condition with the dealer.

Vehicle Details

VIN4S4WMAKD2T3418224

TrimTouring

Exterior ColorBlue

Drivetrain4WD

Engine2.4L H4

TransmissionCVT

Fuel TypeUnleaded

Inventory Typenew

MSRP$53,642

Days on Lot164

Touring

Great Deal

$49,972Mileage not verified

Columbia, SC 29203

Is this 2026 Subaru Ascent Touring a good deal?

OAV verdict: Great Deal

Why: Listed at $49,972, comparable market range $51,517–$54,431, based on 12 comparable listings. Days on lot: 164 days (market average 66 days).

Manufacturer MSRPReference

$53,642

This vehicle $49,972 · $3,670 (7%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$49,972 · $1,545 below market low

Comparable range: $51,517 – $54,431
vs. market low: — $1,545 (3% below)
Comparable vehicles: 12

Market Retail Price (MRP™)

$52,974

This vehicle $49,972 · $3,002 (6%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$52,304

This vehicle $49,972 · $2,332 (4%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-19) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 20–52 days.

Verify before inquiring

This listing has been available about 3.2x longer than comparable vehicles typically take to sell (cohort sells in 20–52 days; this one is at 164). Confirm its history, condition, availability, and out-the-door price before proceeding.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$51,517 – $54,431

Regional Range$51,517 – $54,431

Mcdaniels Auto Group

Columbia, SC

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from mcdaniels auto group →

Request availability and out-the-door price

OAV will route your inquiry to Mcdaniels Auto Group for current availability of this 2026 Subaru Ascent Touring and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Subaru Ascent

Listing updated: Aug 19, 2026

Listed by a franchise dealer in Columbia, SC · On lot for 164 days · VIN verifiable at NHTSA

This new 2026 Subaru Ascent Touring is listed at $49,972 by mcdaniels auto group in Columbia, SC 29203. The exterior color is Blue. It features a 4WD drivetrain with a 2.4L H4 engine and CVT transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 12 comparable listings matched to this vehicle, the estimated market range is $51,517 to $54,431. The local market range in SC is $51,517 to $54,431. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 164 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Columbia, SC suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Subaru Ascent against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Columbia, SC, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 4S4WMAKD2T3418224 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Subaru Ascent Market in SC

SC Market Listings

109

Average Price

$46,117

Price Range

$20,000–$55,644

Avg Days on Lot

Based on all 109 2024-2028 Subaru Ascent listings in the SC market, the average asking price is $46,117. This listing at $49,972 is $3,855 above the broader SC average (8% above the SC average). This is a wider, all-trim comparison across SC; OAV's price verdict above uses the closer comparable set. Comparable prices in SC range from $20,000 to $55,644. Similar vehicles spend an average of 66 days on dealer lots in this market.