Is the $23,965 price on this 2026 Volkswagen Jetta a good deal?

OAV rates this as Fair Price because the asking price of $23,965 is within the typical market range for this vehicle.

How long does a 2026 Volkswagen Jetta typically stay on dealer lots?

Comparable Volkswagen Jetta listings in UT spend an average of 58 days on dealer lots.

Where is this 2026 Volkswagen Jetta located?

This vehicle is listed in Salt Lake City, UT 84101. VIN: 3VW5W7BU7TM078075. Mileage: 10 miles.

What is the fair market price range for this 2026 Volkswagen Jetta?

OAV's Price-to-Market analysis estimates the fair market range is $21,130 to $23,965, based on 13 comparable listings matched to this vehicle.

2026 Volkswagen Jetta S for Sale in Salt Lake City, UT

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Vehicle Details

VIN3VW5W7BU7TM078075

TrimS

Exterior ColorBlue

DrivetrainFWD

Engine1.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$25,685

Days on Lot44

Fair Price

$23,96510 mi

Dealer-reported mileage — not independently verified by OAV.

Salt Lake City, UT 84101

Is this 2026 Volkswagen Jetta S a good deal?

OAV verdict: Fair Price

Why: Listed at $23,965, comparable market range $21,130–$23,965, based on 13 comparable listings. Days on lot: 44 days (market average 58 days).

Manufacturer MSRPReference

$25,685

This vehicle $23,965 · $1,720 (7%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$23,965 · within market range

Comparable range: $21,130 – $23,965
vs. market: $2,835 above low · $0 below high
Comparable vehicles: 13

Market Retail Price (MRP™)

$22,548

This vehicle $23,965 · $1,417 (6%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$24,360

This vehicle $23,965 · $395 (2%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-07) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Faster recent sell-through, still within the typical window

Faster recent sell-through

Comparable vehicles nationally recently sold in an estimated 12–52 days, and this listing is still within that typical selling window.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$21,130 – $23,965

Regional Range$19,630 – $25,314

Strong Volkswagen

Salt Lake City, UT

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from strong volkswagen →

Request availability and out-the-door price

OAV will route your inquiry to Strong Volkswagen for current availability of this 2026 Volkswagen Jetta S and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Volkswagen Jetta

Listing updated: Aug 7, 2026

Listed by a franchise dealer in Salt Lake City, UT · On lot for 44 days · VIN verifiable at NHTSA

This new 2026 Volkswagen Jetta S is listed at $23,965 by strong volkswagen in Salt Lake City, UT 84101. It has 10 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Blue. It features a FWD drivetrain with a 1.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 13 comparable listings matched to this vehicle, the estimated market range is $21,130 to $23,965. The local market range in UT is $21,130 to $23,965. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 44 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Salt Lake City, UT sedans market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Volkswagen Jetta against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Salt Lake City, UT, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 3VW5W7BU7TM078075 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Volkswagen Jetta Market in UT

UT Market Listings

215

Average Price

$23,612

Price Range

$13,971–$36,294

Avg Days on Lot

Based on all 215 2024-2028 Volkswagen Jetta listings in the UT market, the average asking price is $23,612. This listing at $23,965 is $353 above the broader UT average (1% above the UT average). This is a wider, all-trim comparison across UT; OAV's price verdict above uses the closer comparable set. Comparable prices in UT range from $13,971 to $36,294. Similar vehicles spend an average of 58 days on dealer lots in this market.