Is the $23,366 price on this 2026 Volkswagen Jetta a good deal?

OAV rates this as Fair Price because the asking price of $23,366 is within the typical market range for this vehicle.

How long does a 2026 Volkswagen Jetta typically stay on dealer lots?

Comparable Volkswagen Jetta listings in WI spend an average of 103 days on dealer lots.

Where is this 2026 Volkswagen Jetta located?

This vehicle is listed in Franklin, WI 53132. VIN: 3VW5W7BU7TM040667. Mileage: 6 miles.

What is the fair market price range for this 2026 Volkswagen Jetta?

OAV's Price-to-Market analysis estimates the fair market range is $23,365 to $23,735, based on 11 comparable listings matched to this vehicle.

2026 Volkswagen Jetta S for Sale in Franklin, WI

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Vehicle Details

VIN3VW5W7BU7TM040667

TrimS

Exterior ColorWhite

DrivetrainFWD

Engine1.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$25,685

Days on Lot157

Fair Price

$23,3666 mi

Dealer-reported mileage — not independently verified by OAV.

Franklin, WI 53132

Is this 2026 Volkswagen Jetta S a good deal?

OAV verdict: Fair Price

Why: Listed at $23,366, comparable market range $23,365–$23,735, based on 11 comparable listings. Days on lot: 157 days (market average 103 days).

Manufacturer MSRPReference

$25,685

This vehicle $23,366 · $2,319 (9%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$23,366 · within market range

Comparable range: $23,365 – $23,735
vs. market: $1 above low · $369 below high
Comparable vehicles: 11

Market Retail Price (MRP™)

$23,550

This vehicle $23,366 · $184 (1%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$24,343

This vehicle $23,366 · $977 (4%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-02) — an estimate, not an appraisal. How TRV works.

Fast-selling model · older listing

Comparable vehicles nationally have sold faster than the market baseline, but this listing has been available longer than the cohort’s typical sell-time (about 10–52 days).

What does Demand-Verified mean?

Verify before inquiring

This listing has been available about 3.0x longer than comparable vehicles typically take to sell (cohort sells in 10–52 days; this one is at 157). Confirm its history, condition, availability, and out-the-door price before proceeding.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$23,365 – $23,735

Regional Range$22,966 – $26,465

Boucher Volkswagen Of Franklin

Franklin, WI

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from boucher volkswagen of franklin →

Request availability and out-the-door price

OAV will route your inquiry to Boucher Volkswagen Of Franklin for current availability of this 2026 Volkswagen Jetta S and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Volkswagen Jetta

Listing updated: Aug 2, 2026

Listed by a franchise dealer in Franklin, WI · On lot for 157 days · VIN verifiable at NHTSA

This new 2026 Volkswagen Jetta S is listed at $23,366 by boucher volkswagen of franklin in Franklin, WI 53132. It has 6 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a FWD drivetrain with a 1.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 11 comparable listings matched to this vehicle, the estimated market range is $23,365 to $23,735. The local market range in WI is $23,365 to $23,735. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 157 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Franklin, WI sedans market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Volkswagen Jetta against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Franklin, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 3VW5W7BU7TM040667 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Volkswagen Jetta Market in WI

WI Market Listings

361

Average Price

$27,310

Price Range

$16,995–$36,850

Avg Days on Lot

103

Based on all 361 2024-2028 Volkswagen Jetta listings in the WI market, the average asking price is $27,310. This listing at $23,366 is $3,944 below the broader WI average (14% below the WI average). This is a wider, all-trim comparison across WI; OAV's price verdict above uses the closer comparable set. Comparable prices in WI range from $16,995 to $36,850. Similar vehicles spend an average of 103 days on dealer lots in this market.