2023 Toyota Tacoma TRD Off Road
Vehicle Details
TRD Off Road
Harrisonburg, VA 22801
Is this 2023 Toyota Tacoma TRD Off Road a good deal?
OAV verdict: Great Deal
Why: Listed at $38,595, comparable market range $38,699–$44,900, based on 10 comparable listings. Days on lot: 2 days (market average 48 days).
Market price position
$38,595 · $104 below market low
- Comparable range
- $38,699 – $44,900
- vs. market low
- — $104 (0% below)
- Comparable vehicles
- 10
Market Retail Price (MRP™)
$41,800This vehicle $38,595 · $3,205 (8%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$38,749This vehicle $38,595 · $154 (0%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-10) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 12–44 days, and this listing is still within that typical selling window.
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Steven Ford
Harrisonburg, VA
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OAV will route your inquiry to Steven Ford for current availability of this 2023 Toyota Tacoma TRD Off Road and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Toyota Tacoma
Listing updated: Aug 10, 2026Listed by a franchise dealer in Harrisonburg, VA · On lot for 2 days · VIN verifiable at NHTSA
This used 2023 Toyota Tacoma TRD Off Road is listed at $38,595 by steven ford in Harrisonburg, VA 22801. It has 41,791 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Silver. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 10 comparable listings matched to this vehicle, the estimated market range is $38,699 to $44,900. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).
This vehicle has been on the lot for 2 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Harrisonburg, VA trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Toyota Tacoma against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Harrisonburg, VA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 3TYSZ5AN0PT151308 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Toyota Tacoma Market in VA
VA Market Listings
496
Average Price
$37,849
Price Range
$13,990–$64,799
Avg Days on Lot
48
Based on all 496 2021-2025 Toyota Tacoma listings in the VA market, the average asking price is $37,849. This listing at $38,595 is $746 above the broader VA average (2% above the VA average). This is a wider, all-trim comparison across VA; OAV's price verdict above uses the closer comparable set. Comparable prices in VA range from $13,990 to $64,799. Similar vehicles spend an average of 48 days on dealer lots in this market.
Similar Toyota Tacoma Listings in VA
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: TRD Off Road — compare trims below)
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