2023 Toyota Tacoma SR
Vehicle Details
SR
Brandon, FL 33511
Is this 2023 Toyota Tacoma SR a good deal?
OAV verdict: Fair Price
Why: Listed at $28,843, comparable market range $23,999–$38,443, based on 35 comparable listings. Listed 10 days · fresher than most comparable local listings (typical ~15–60 days).
Market price position
$28,843 · within market range
- Comparable range
- $23,999 – $38,443
- vs. market
- $4,844 above low · $9,600 below high
- Comparable vehicles
- 35
Market Retail Price (MRP™)
$31,221This vehicle $28,843 · $2,378 (8%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$33,086This vehicle $28,843 · $4,243 (13%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-24) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 16–58 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Ed Morse Auto Group
Brandon, FL
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OAV will route your inquiry to Ed Morse Auto Group for current availability of this 2023 Toyota Tacoma SR and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Toyota Tacoma
Listing updated: Aug 23, 2026Listed by a franchise dealer in Brandon, FL · On lot for 10 days · VIN verifiable at NHTSA
This used 2023 Toyota Tacoma SR is listed at $28,843 by ed morse auto group in Brandon, FL 33511. It has 14,172 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Silver. It features a RWD drivetrain with a 2.7L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 35 comparable listings matched to this vehicle, the estimated market range is $23,999 to $38,443. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 10 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Brandon, FL trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Toyota Tacoma against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Brandon, FL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 3TYRX5GN7PT076831 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Toyota Tacoma Market in FL
FL Market Listings
1,370
Average Price
$35,005
Price Range
$8,998–$67,746
Avg Days on Lot
53
Based on all 1,370 2021-2025 Toyota Tacoma listings in the FL market, the average asking price is $35,005. This listing at $28,843 is $6,162 below the broader FL average (18% below the FL average). This is a wider, all-trim comparison across FL; OAV's price verdict above uses the closer comparable set. Comparable prices in FL range from $8,998 to $67,746. Similar vehicles spend an average of 53 days on dealer lots in this market.
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