2026 Toyota Tacoma SR
Vehicle Details
SR
Dealer-reported mileage — not independently verified by OAV.
Medford, OR 97501
Is this 2026 Toyota Tacoma SR a good deal?
OAV verdict: Fair Price
Why: Listed at $35,376, comparable market range $33,007–$41,953, based on 20 comparable listings. Listed 96 days · longer than most comparable local listings (typical ~15–60 days).
Manufacturer MSRPReference
$37,359This vehicle $35,376 · $1,983 (5%) below MSRP
MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.
Market price position
$35,376 · within market range
- Comparable range
- $33,007 – $41,953
- vs. market
- $2,369 above low · $6,577 below high
- Comparable vehicles
- 20
Market Retail Price (MRP™)
$37,480This vehicle $35,376 · $2,104 (6%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$37,582This vehicle $35,376 · $2,206 (6%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-23) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally have sold faster than the market baseline, but this listing has been available longer than the cohort’s typical sell-time (about 10–40 days).
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Lithia Auto Stores
Medford, OR
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Lithia Auto Stores for current availability of this 2026 Toyota Tacoma SR and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 Toyota Tacoma
Listing updated: Aug 23, 2026Listed by a franchise dealer in Medford, OR · On lot for 96 days · VIN verifiable at NHTSA
This new 2026 Toyota Tacoma SR is listed at $35,376 by lithia auto stores in Medford, OR 97501. It has 5 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a RWD drivetrain with a 2.4L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 20 comparable listings matched to this vehicle, the estimated market range is $33,007 to $41,953. The local market range in OR is $33,007 to $41,953. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 96 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Medford, OR trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2026 Toyota Tacoma against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Medford, OR, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 3TYKD5HN7TT050331 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2026 Toyota Tacoma Market in OR
OR Market Listings
1,845
Average Price
$46,815
Price Range
$25,888–$78,270
Avg Days on Lot
56
Based on all 1,845 2024-2028 Toyota Tacoma listings in the OR market, the average asking price is $46,815. This listing at $35,376 is $11,439 below the broader OR average (24% below the OR average). This is a wider, all-trim comparison across OR; OAV's price verdict above uses the closer comparable set. Comparable prices in OR range from $25,888 to $78,270. Similar vehicles spend an average of 56 days on dealer lots in this market.
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8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SR — compare trims below)
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