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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2023 Toyota Tacoma TRD Sport

2023 Toyota TacomaView this vehicle at zeigler toyota racine →

Vehicle Details

VIN3TYCZ5AN7PT133926
TrimTRD Sport
Exterior ColorWhite
Drivetrain4WD
Engine3.5L V6
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typeused
Days on Lot105

TRD Sport

Fair Price
$36,06769,914 mi

Mount Pleasant, WI 53177

Is this 2023 Toyota Tacoma TRD Sport a good deal?

OAV verdict: Fair Price

Why: Listed at $36,067, comparable market range $33,189–$41,240, based on 21 comparable listings. Listed 105 days.

Market price position

$36,067 · within market range

Comparable range
$33,189 – $41,240
vs. market
$2,878 above low · $5,173 below high
Comparable vehicles
21

Market Retail Price (MRP™)

$37,215

This vehicle $36,067 · $1,148 (3%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$38,933

This vehicle $36,067 · $2,866 (7%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-29) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 1451 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$33,189 – $41,240

Zeigler Toyota Racine

Mount Pleasant, WI

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Toyota Tacoma

Listing updated: Aug 29, 2026

Listed by a franchise dealer in Mount Pleasant, WI · On lot for 105 days · VIN verifiable at NHTSA

This used 2023 Toyota Tacoma TRD Sport is listed at $36,067 by zeigler toyota racine in Mount Pleasant, WI 53177. It has 69,914 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the local market for comparable vehicles. Based on 21 comparable listings matched to this vehicle, the estimated market range is $33,189 to $41,240. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 105 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Mount Pleasant, WI trucks market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.

How this deal is rated

OAV compares this 2023 Toyota Tacoma against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Mount Pleasant, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 3TYCZ5AN7PT133926 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota Tacoma Market in WI

WI Market Listings

169

Average Price

$39,350

Price Range

$33,381–$44,600

Avg Days on Lot

45

Based on all 169 2021-2025 Toyota Tacoma listings in the WI market, the average asking price is $39,350. This listing at $36,067 is $3,283 below the broader WI average (8% below the WI average). This is a wider, all-trim comparison across WI; OAV's price verdict above uses the closer comparable set. Comparable prices in WI range from $33,381 to $44,600. Similar vehicles spend an average of 45 days on dealer lots in this market.

Similar Toyota Tacoma Listings in WI

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: TRD Sport — compare trims below)