2023 Toyota Tacoma SR5
Vehicle Details
SR5
Auburn, ME 04210
Is this 2023 Toyota Tacoma SR5 a good deal?
OAV verdict: Fair Price
Why: Listed at $37,499, comparable market range $30,557–$39,472, based on 38 comparable listings. Listed 37 days · about typical for comparable local listings (typical ~15–60 days).
Market price position
$37,499 · within market range
- Comparable range
- $30,557 – $39,472
- vs. market
- $6,942 above low · $1,973 below high
- Comparable vehicles
- 38
Market Retail Price (MRP™)
$35,015This vehicle $37,499 · $2,484 (7%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$35,637This vehicle $37,499 · $1,862 (5%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-21) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 15–52 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Emerson Toyota
Auburn, ME
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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Toyota Tacoma
Listing updated: Aug 21, 2026Listed by a franchise dealer in Auburn, ME · On lot for 37 days · VIN verifiable at NHTSA
This used 2023 Toyota Tacoma SR5 is listed at $37,499 by emerson toyota in Auburn, ME 04210. It has 28,640 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 38 comparable listings matched to this vehicle, the estimated market range is $30,557 to $39,472. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 37 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Auburn, ME trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Toyota Tacoma against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Auburn, ME, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 3TYCZ5AN5PT150594 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Toyota Tacoma Market in ME
ME Market Listings
95
Average Price
$37,655
Price Range
$26,825–$58,179
Avg Days on Lot
58
Based on all 95 2021-2025 Toyota Tacoma listings in the ME market, the average asking price is $37,655. This listing at $37,499 is $156 below the broader ME average (0% below the ME average). This is a wider, all-trim comparison across ME; OAV's price verdict above uses the closer comparable set. Comparable prices in ME range from $26,825 to $58,179. Similar vehicles spend an average of 58 days on dealer lots in this market.
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