2023 Toyota Tacoma SR
Vehicle Details
SR
Norman, OK 73069
Is this 2023 Toyota Tacoma SR a good deal?
OAV verdict: Fair Price
Why: Listed at $29,700, comparable market range $23,581–$34,990, based on 32 comparable listings. Days on lot: 22 days (market average 59 days).
Market price position
$29,700 · within market range
- Comparable range
- $23,581 – $34,990
- vs. market
- $6,119 above low · $5,290 below high
- Comparable vehicles
- 32
Market Retail Price (MRP™)
$29,286This vehicle $29,700 · $414 (1%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$33,147This vehicle $29,700 · $3,447 (10%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-13) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 16–57 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Ricky Stapleton Autos
Norman, OK
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OAV will route your inquiry to Ricky Stapleton Autos for current availability of this 2023 Toyota Tacoma SR and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Toyota Tacoma
Listing updated: Aug 13, 2026Listed by an independent dealer in Norman, OK · On lot for 22 days · VIN verifiable at NHTSA
This used 2023 Toyota Tacoma SR is listed at $29,700 by ricky stapleton autos in Norman, OK 73069. It has 97,429 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 32 comparable listings matched to this vehicle, the estimated market range is $23,581 to $34,990. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).
This vehicle has been on the lot for 22 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Norman, OK trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Toyota Tacoma against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from an independent dealer in Norman, OK, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 3TYCZ5AN4PT114685 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Toyota Tacoma Market in OK
OK Market Listings
163
Average Price
$36,745
Price Range
$19,995–$61,199
Avg Days on Lot
59
Based on all 163 2021-2025 Toyota Tacoma listings in the OK market, the average asking price is $36,745. This listing at $29,700 is $7,045 below the broader OK average (19% below the OK average). This is a wider, all-trim comparison across OK; OAV's price verdict above uses the closer comparable set. Comparable prices in OK range from $19,995 to $61,199. Similar vehicles spend an average of 59 days on dealer lots in this market.
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8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SR — compare trims below)
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