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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2023 Toyota Tacoma SR5

2023 Toyota TacomaView this vehicle at bmw of eugene →

Vehicle Details

VIN3TYAX5GN4PT071079
TrimSR5
Exterior ColorSilver
DrivetrainRWD
Engine2.7L I4
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typeused
Days on Lot2

SR5

Fair Price
$29,96864,169 mi

Eugene, OR 97401

Is this 2023 Toyota Tacoma SR5 a good deal?

OAV verdict: Fair Price

Why: Listed at $29,968, comparable market range $29,990–$39,805, based on 11 comparable listings. Listed 2 days · fresher than most comparable local listings (typical ~15–45 days).

Market price position

$29,968 · near the low end of the range

Comparable range
$29,990 – $39,805
vs. market low
near the low end of the range
Comparable vehicles
11

Market Retail Price (MRP™)

$34,898

This vehicle $29,968 · $4,930 (14%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$33,148

This vehicle $29,968 · $3,180 (10%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-05) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 1452 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$29,990 – $39,805

Bmw Of Eugene

Eugene, OR

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About This 2023 Toyota Tacoma

Listing updated: Sep 5, 2026

Listed by a franchise dealer in Eugene, OR · On lot for 2 days · VIN verifiable at NHTSA

This used 2023 Toyota Tacoma SR5 is listed at $29,968 by bmw of eugene in Eugene, OR 97401. It has 64,169 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Silver. It features a RWD drivetrain with a 2.7L I4 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 11 comparable listings matched to this vehicle, the estimated market range is $29,990 to $39,805. These comparisons match year, make, and model, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 2 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 5, 2026. The patented comparable band is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.

Market context

This listing is part of OAV's broader Eugene, OR trucks market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.

How this deal is rated

OAV compares this 2023 Toyota Tacoma against similar vehicles currently available for sale — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Eugene, OR, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 3TYAX5GN4PT071079 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.

2023 Toyota Tacoma Market in OR

OR Market Listings

515

Average Price

$38,879

Price Range

$32,216–$46,117

Avg Days on Lot

72

Based on all 515 2021-2025 Toyota Tacoma listings in the OR market, the average asking price is $38,879. This listing at $29,968 is $8,911 below the broader OR average (23% below the OR average). This is a wider, all-trim comparison across OR; OAV's price verdict above uses the closer comparable set. Comparable prices in OR range from $32,216 to $46,117. Similar vehicles spend an average of 72 days on dealer lots in this market.

Similar Toyota Tacoma Listings in OR

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SR5 — compare trims below)

This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.