Is the $43,813 price on this 2026 Toyota Tacoma a good deal?

OAV rates this as Fair Price because the asking price of $43,813 is within the typical market range for this vehicle.

How long does a 2026 Toyota Tacoma typically stay on dealer lots?

Comparable Toyota Tacoma listings in OR spend an average of 54 days on dealer lots.

Where is this 2026 Toyota Tacoma located?

This vehicle is listed in Medford, OR 97501. VIN: 3TMLB5JNXTM286150. Mileage: mileage not reported.

What is the fair market price range for this 2026 Toyota Tacoma?

OAV's Price-to-Market analysis estimates the fair market range is $37,004 to $51,217, based on 251 comparable listings matched to this vehicle.

2026 Toyota Tacoma SR5 for Sale in Medford, OR

No Photo Available

Vehicle Details

VIN3TMLB5JNXTM286150

TrimSR5

Exterior ColorWhite

Drivetrain4WD

Engine2.4L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$43,499

Days on Lot22

SR5

Fair Price

$43,813Mileage not verified

Medford, OR 97501

Is this 2026 Toyota Tacoma SR5 a good deal?

OAV verdict: Fair Price

Why: Listed at $43,813, comparable market range $37,004–$51,217, based on 251 comparable listings. Days on lot: 22 days (market average 54 days).

Manufacturer MSRPReference

$43,499

This vehicle $43,813 · $314 (1%) above MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$43,813 · within market range

Regional range: $37,004 – $51,217
vs. market: $6,809 above low · $7,404 below high
Comparable vehicles: 251

Market Retail Price (MRP™)

$44,111

This vehicle $43,813 · $298 (1%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$43,167

This vehicle $43,813 · $646 (1%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-30) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 14–69 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$37,004 – $51,217

Regional Range$37,004 – $51,217

Lithia Auto Stores

Medford, OR

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from lithia auto stores →

Request availability and out-the-door price

OAV will route your inquiry to Lithia Auto Stores for current availability of this 2026 Toyota Tacoma SR5 and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Toyota Tacoma

Listing updated: Jul 29, 2026

Listed by a franchise dealer in Medford, OR · On lot for 22 days · VIN verifiable at NHTSA

This new 2026 Toyota Tacoma SR5 is listed at $43,813 by lithia auto stores in Medford, OR 97501. The exterior color is White. It features a 4WD drivetrain with a 2.4L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 251 comparable listings matched to this vehicle for its price verdict, the estimated market range is $37,004 to $51,217. The local market range in OR is $37,004 to $51,217.

This vehicle has been on the lot for 22 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Medford, OR trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Toyota Tacoma against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Medford, OR, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 3TMLB5JNXTM286150 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Toyota Tacoma Market in OR

OR Market Listings

1,918

Average Price

$46,711

Price Range

$26,888–$86,265

Avg Days on Lot

Based on all 1,918 2024-2028 Toyota Tacoma listings in the OR market, the average asking price is $46,711. This listing at $43,813 is $2,898 below average (6% below market). Comparable prices in OR range from $26,888 to $86,265. Similar vehicles spend an average of 54 days on dealer lots in this market.