Is the $53,852 price on this 2026 Toyota Tacoma a good deal?

OAV rates this as a Great Deal because the asking price of $53,852 is below the typical market range for this vehicle.

How long does a 2026 Toyota Tacoma typically stay on dealer lots?

Comparable Toyota Tacoma listings in OR spend an average of 55 days on dealer lots.

Where is this 2026 Toyota Tacoma located?

This vehicle is listed in Medford, OR 97501. VIN: 3TMLB5JN7TM304443. Mileage: mileage not reported.

What is the fair market price range for this 2026 Toyota Tacoma?

OAV's Price-to-Market analysis estimates the fair market range is $54,080 to $62,638, based on 27 comparable listings matched to this vehicle.

2026 Toyota Tacoma Limited for Sale in Medford, OR

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Vehicle Details

VIN3TMLB5JN7TM304443

TrimLimited

Exterior ColorSilver

Drivetrain4WD

Engine2.4L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$55,989

Days on Lot3

Limited

Great Deal

$53,852Mileage not verified

Medford, OR 97501

Is this 2026 Toyota Tacoma Limited a good deal?

OAV verdict: Great Deal

Why: Listed at $53,852, comparable market range $54,080–$62,638, based on 27 comparable listings. Days on lot: 3 days (market average 55 days).

Manufacturer MSRPReference

$55,989

This vehicle $53,852 · $2,137 (4%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$53,852 · $228 below market low

Comparable range: $54,080 – $62,638
vs. market low: — $228 (0% below)
Comparable vehicles: 27

Market Retail Price (MRP™)

$58,359

This vehicle $53,852 · $4,507 (8%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$56,814

This vehicle $53,852 · $2,962 (5%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-04) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 18–71 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$54,080 – $62,638

Regional Range$51,961 – $62,638

Lithia Auto Stores

Medford, OR

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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Request availability and out-the-door price

OAV will route your inquiry to Lithia Auto Stores for current availability of this 2026 Toyota Tacoma Limited and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Toyota Tacoma

Listing updated: Aug 4, 2026

Listed by a franchise dealer in Medford, OR · On lot for 3 days · VIN verifiable at NHTSA

This new 2026 Toyota Tacoma Limited is listed at $53,852 by lithia auto stores in Medford, OR 97501. The exterior color is Silver. It features a 4WD drivetrain with a 2.4L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 27 comparable listings matched to this vehicle, the estimated market range is $54,080 to $62,638. The local market range in OR is $54,080 to $62,638. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 3 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Medford, OR trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Toyota Tacoma against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Medford, OR, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 3TMLB5JN7TM304443 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Toyota Tacoma Market in OR

OR Market Listings

1,865

Average Price

$46,859

Price Range

$26,888–$79,144

Avg Days on Lot

Based on all 1,865 2024-2028 Toyota Tacoma listings in the OR market, the average asking price is $46,859. This listing at $53,852 is $6,993 above the broader OR average (15% above the OR average). This is a wider, all-trim comparison across OR; OAV's price verdict above uses the closer comparable set. Comparable prices in OR range from $26,888 to $79,144. Similar vehicles spend an average of 55 days on dealer lots in this market.