2026 Toyota Tacoma TRD Off Road
View this vehicle at lithia auto stores →Vehicle Details
TRD Off Road
Medford, OR 97501
Is this 2026 Toyota Tacoma TRD Off Road a good deal?
OAV verdict: Fair Price
Why: Listed at $45,122, comparable market range $43,647–$67,469, based on 184 comparable listings.
Market context (not a verdict input): Listed 13 days · fresher than most comparable local listings (typical ~15–60 days).
Manufacturer MSRPReference
$47,289This vehicle $45,122 · $2,167 (5%) below MSRP
MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the supported comparable range a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.
Market price position
$45,122 · within market range
- Comparable range
- $43,647 – $67,469
- vs. market
- $1,475 above low · $22,347 below high
- Comparable vehicles
- 184
Market Retail Price (MRP™)
$55,558This vehicle $45,122 · $10,436 (19%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$50,914This vehicle $45,122 · $5,792 (11%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-25) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 14–56 days.
What does Demand-Verified mean?
Local Market Range
Comparable listings in this vehicle's local market, rebuilt from the market snapshot shown above.
Lithia Auto Stores
Medford, OR
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Lithia Auto Stores for current availability of this 2026 Toyota Tacoma TRD Off Road and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 Toyota Tacoma
Listing updated: Sep 25, 2026Listed by a franchise dealer in Medford, OR · On lot for 13 days · VIN verifiable at NHTSA
This new 2026 Toyota Tacoma TRD Off Road is listed at $45,122 by lithia auto stores in Medford, OR 97501. The exterior color is Black. It features a 4WD drivetrain with a 2.4L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 184 comparable listings matched to this vehicle, the estimated market range is $43,647 to $67,469. The local comparable range around Medford, OR is $43,647 to $67,469; the local cohort is drawn around this dealer's market and can include listings across a state line. These comparisons match year, make, and model, using trim where the data supports it. OAV does not adjust comparable prices for mileage — every price shown is the real advertised price. On used vehicles, mileage can still cause OAV to withhold a verdict — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than call it a deal it can't support.
This vehicle has been on the lot for 13 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 25, 2026. The comparable band (patent pending) is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.
Market context
This listing is part of OAV's broader Medford, OR trucks market analysis. OAV rates each vehicle against its comparable range and comparable count — local-first, widening the comparison set only when local inventory is too thin to support a reliable range; days-on-lot and demand signals are shown separately, not as verdict inputs.
Price history
Asking-price changes for this listing while it has been for sale at this dealer.
- · Reduced $2,666 (−5.6%)$45,122
- · Increased $3,165 (+7.1%)$47,788
- First seen Sep 11, 2026 at $44,623$44,623
Up $499 (+1.1%) across 2 price changes.
Based on observations of this listing. Dates reflect when a change was first observed; the dealer's own records may differ.
How this deal is rated
OAV compares this 2026 Toyota Tacoma against similar vehicles currently available for sale — same make, model, and year range, using trim where the data supports it. OAV does not adjust comparable prices for mileage; on used vehicles it withholds a verdict when mileage would distort the comparison — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than overstate a deal. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin; a smaller gap under the floor is Fair Price.
- Fair Price — priced within the comparable range, or below the floor by less than that margin.
- Overpriced — priced above the comparable range.
- Unscored — OAV withholds a verdict when the evidence cannot support one: too few or too widely spread comparables, a price it cannot validate, a branded or salvage title, or mileage that would distort the comparison. The listing stays visible; only the rating is withheld.
Listings show OAV's Price-to-Market verdict and live market context for every dealer's inventory, whether or not the dealer has any relationship with OAV. A dealer that claims its listings can manage its profile and have buyer inquiries routed to it directly. A paying partner's own listings additionally carry an OAV Verified Partner label on the dealer contact block and a link to the dealer's own listing page. That is the complete list of what a relationship with OAV changes, and all of it concerns the dealer's identity on its own listings. Payment never changes a vehicle's verdict, its eligibility to be scored or cited, the evidence shown or withheld, or where and how prominently the listing appears on any OAV page, board, or answer. There is no paid placement, ranking, ordering, verdict badge, or featured position of any kind. OAV sells dealers insight into the evidence, never influence over it.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Medford, OR, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 3TMLB5JN1TM313851 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2026 Toyota Tacoma Market in OR
OR Market Listings
1,814
Average Price
$46,135
Price Range
$38,244–$56,999
Avg Days on Lot
55
Based on all 1,814 2024-2027 Toyota Tacoma listings in the OR market, the average asking price is $46,135. This listing at $45,122 is $1,013 below the broader OR average (2% below the OR average). This is a wider, all-trim comparison across OR; OAV's price verdict above uses the closer comparable set. Comparable prices in OR range from $38,244 to $56,999. Similar vehicles spend an average of 55 days on dealer lots in this market.
Similar Toyota Tacoma Listings in OR
8 similar listings shown (closest matches by model year) (subject trim: TRD Off Road — compare trims below)
This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.
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