Is the $40,431 price on this 2026 Toyota Tacoma a good deal?

OAV rates this as a Great Deal because the asking price of $40,431 is below the typical market range for this vehicle.

What is the average price for a 2026 Toyota Tacoma in WI?

Based on 1,041 comparable listings in WI, the average asking price for a 2024-2028 Toyota Tacoma is $47,503, with prices ranging from $26,345 to $70,812.

How long does a 2026 Toyota Tacoma typically stay on dealer lots?

Comparable Toyota Tacoma listings in WI spend an average of 34 days on dealer lots.

Where is this 2026 Toyota Tacoma located?

This vehicle is listed in Brookfield, WI 53045. VIN: 3TMKB5FN3TM077806. Mileage: mileage not reported.

No Photo Available

Vehicle Details

VIN3TMKB5FN3TM077806

TrimSR5

Exterior ColorWhite

DrivetrainRWD

Engine2.4L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$39,914

Days on Lot10

2026 Toyota Tacoma

SR5

Unscored

$40,431Mileage not verified

Brookfield, WI 53045

Is this 2026 Toyota Tacoma SR5 a good deal?

OAV verdict: Unscored

Why: Listed at $40,431, comparable market range $44,301–$50,531, based on 7 comparable listings. Days on lot: 10 days (market average 34 days).

Market price position

$40,431 · $3,870 below market low

$44,301comparable$50,531

Regional range: $44,301 – $50,531
vs. market low: — $3,870 (9% below)
Comparable vehicles: 7

Market Retail Price (MRP™)

$47,416

This vehicle $40,431 · $6,985 (15%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$43,113

This vehicle $40,431 · $2,682 (6%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-19) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 14–69 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges update continuously.

Local Range$44,301 – $50,531

Regional Range$36,479 – $50,531

Toyota Of Brookfield

Brookfield, WI

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from toyota of brookfield →

Request availability and out-the-door price

OAV will route your inquiry to Toyota Of Brookfield for current availability of this 2026 Toyota Tacoma SR5 and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Toyota Tacoma

Listing updated: Jul 19, 2026

Listed by a franchise dealer in Brookfield, WI · On lot for 10 days · VIN verifiable at NHTSA

This new 2026 Toyota Tacoma SR5 is listed at $40,431 by toyota of brookfield in Brookfield, WI 53045. The exterior color is White. It features a RWD drivetrain with a 2.4L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 7 similar vehicles in the Brookfield market, the estimated market range is $44,301 to $50,531. The local market range in WI is $44,301 to $50,531.

This vehicle has been on the lot for 10 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Brookfield, WI trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Toyota Tacoma against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Brookfield, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 3TMKB5FN3TM077806 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated continuously; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Toyota Tacoma Market in WI

Comparable Vehicles

1,041

Average Price

$47,503

Price Range

$26,345–$70,812

Avg Days on Lot

Based on 1,041 comparable 2024-2028 Toyota Tacoma listings in WI, the average asking price is $47,503. This listing at $40,431 is $7,072 below average (15% below market). Comparable prices in WI range from $26,345 to $70,812. Similar vehicles spend an average of 34 days on dealer lots in this market.