2023 Toyota Tacoma TRD Sport
Vehicle Details
TRD Sport
Decatur, AL 35603
Is this 2023 Toyota Tacoma TRD Sport a good deal?
OAV verdict: Great Deal
Why: Listed at $39,500, comparable market range $40,347–$40,757, based on 11 comparable listings. Listed 37 days · about typical for comparable local listings (typical ~15–60 days).
Market price position
$39,500 · $847 below market low
- Comparable range
- $40,347 – $40,757
- vs. market low
- — $847 (2% below)
- Comparable vehicles
- 11
Market Retail Price (MRP™)
$40,552This vehicle $39,500 · $1,052 (3%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$38,902This vehicle $39,500 · $598 (2%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-25) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 14–51 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Serra Toyota Of Decatur
Decatur, AL
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Request availability and out-the-door price
OAV will route your inquiry to Serra Toyota Of Decatur for current availability of this 2023 Toyota Tacoma TRD Sport and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Toyota Tacoma
Listing updated: Aug 25, 2026Listed by a franchise dealer in Decatur, AL · On lot for 37 days · VIN verifiable at NHTSA
This used 2023 Toyota Tacoma TRD Sport is listed at $39,500 by serra toyota of decatur in Decatur, AL 35603. It has 38,379 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Red. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 11 comparable listings matched to this vehicle, the estimated market range is $40,347 to $40,757. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 37 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Decatur, AL trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Toyota Tacoma against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Decatur, AL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 3TMCZ5AN6PM589783 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Toyota Tacoma Market in AL
AL Market Listings
350
Average Price
$37,276
Price Range
$21,950–$61,598
Avg Days on Lot
56
Based on all 350 2021-2025 Toyota Tacoma listings in the AL market, the average asking price is $37,276. This listing at $39,500 is $2,224 above the broader AL average (6% above the AL average). This is a wider, all-trim comparison across AL; OAV's price verdict above uses the closer comparable set. Comparable prices in AL range from $21,950 to $61,598. Similar vehicles spend an average of 56 days on dealer lots in this market.
Similar Toyota Tacoma Listings in AL
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: TRD Sport — compare trims below)
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