Vehicle Details
2023 Toyota Tacoma
SR5
San Bruno, CA 94066
Is this 2023 Toyota Tacoma SR5 a good deal?
OAV verdict: Fair Price
Why: Listed at $31,990, comparable market range $24,850–$40,021, based on 24 comparable listings. Days on lot: 31 days (market average 50 days).
Market price position
$31,990 · within market range
- Regional range
- $24,850 – $40,021
- vs. market
- $7,140 above low · $8,031 below high
- Comparable vehicles
- 24
Market Retail Price (MRP™)
$32,436This vehicle $31,990 · $446 (1%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$33,582This vehicle $31,990 · $1,592 (5%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-20) — an estimate, not an appraisal. How TRV works.
Similar vehicles recently sold in an estimated 15–51 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.
Victory Toyota Of San Bruno
San Bruno, CA
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Victory Toyota Of San Bruno for current availability of this 2023 Toyota Tacoma SR5 and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Toyota Tacoma
Listing updated: Jul 20, 2026Listed by a franchise dealer in San Bruno, CA · On lot for 31 days · VIN verifiable at NHTSA
This used 2023 Toyota Tacoma SR5 is listed at $31,990 by victory toyota of san bruno in San Bruno, CA 94066. It has 53,719 miles on the odometer. The exterior color is Red. It features a RWD drivetrain with a 3.5L V6 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 24 similar vehicles in the San Bruno market, the estimated market range is $24,850 to $40,021.
This vehicle has been on the lot for 31 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader San Bruno, CA trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Toyota Tacoma against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in San Bruno, CA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 3TMAZ5CN8PM197442 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Toyota Tacoma Market in CA
Comparable Vehicles
4,179
Average Price
$37,937
Price Range
$14,848–$74,995
Avg Days on Lot
50
Based on 4,179 comparable 2021-2025 Toyota Tacoma listings in CA, the average asking price is $37,937. This listing at $31,990 is $5,947 below average (16% below market). Comparable prices in CA range from $14,848 to $74,995. Similar vehicles spend an average of 50 days on dealer lots in this market.
Similar Toyota Tacoma Listings in CA
8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: SR5 — compare trims below)
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2023 Toyota Tacoma
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