Is the $37,488 price on this 2023 Toyota Tacoma a good deal?

OAV rates this as a Great Deal because the asking price of $37,488 is below the typical market range for this vehicle.

What is the average price for a 2023 Toyota Tacoma in CA?

Based on 4,361 comparable listings in CA, the average asking price for a 2021-2025 Toyota Tacoma is $38,882, with prices ranging from $17,250 to $74,995.

How long does a 2023 Toyota Tacoma typically stay on dealer lots?

Comparable Toyota Tacoma listings in CA spend an average of 48 days on dealer lots.

Where is this 2023 Toyota Tacoma located?

This vehicle is listed in San Diego, CA 92120. VIN: 3TMAZ5CN5PM207604. Mileage: 11,027 miles.

What is the fair market price range for this 2023 Toyota Tacoma?

OAV's Price-to-Market analysis estimates the fair market range is $40,977 to $41,977, based on 3 comparable vehicles.

Vehicle Details

VIN3TMAZ5CN5PM207604

TrimTRD Sport

Exterior ColorBlack

DrivetrainRWD

Engine3.5L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot3

Days on Market6

2023 Toyota Tacoma

TRD Sport

Unscored

$37,48811,027 miles

San Diego, CA 92120

Market price position

Lowest comparable ($)

40,977

Highest comparable ($)

41,977

This vehicle's price ($)

37,488

$37,488 · $3,489 below market low

$40,977 – $41,977 comparable

Regional range: $40,977 – $41,977
vs. market low: — $3,489 (9% below)
Comparable vehicles: 3

Demand-Verified· Backed by recent sales data

Faster-than-average sell-through

Similar vehicles recently sold in an estimated 12–44 days.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$40,977 – $41,977

Regional Range$31,998 – $45,995

Dealer Info

Hidden

San Diego, CA

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About This 2023 Toyota Tacoma

Listing updated: May 1, 2026

Listed by a franchise dealer in San Diego, CA · On lot for 3 days · VIN verifiable at NHTSA

This used 2023 Toyota Tacoma TRD Sport is listed at $37,488 by a franchise dealer in San Diego, CA 92120. It has 11,027 miles on the odometer. The exterior color is Black. It features a RWD drivetrain with a 3.5L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 3 similar vehicles in the San Diego market, the estimated market range is $40,977 to $41,977. The local market range in CA is $40,977 to $41,977.

This vehicle has been on the lot for 3 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

How this deal is rated

OAV compares this 2023 Toyota Tacoma against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in San Diego, CA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 3TMAZ5CN5PM207604 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota Tacoma Market in CA

Comparable Vehicles

4,361

Average Price

$38,882

Price Range

$17,250–$74,995

Avg Days on Lot

Based on 4,361 comparable 2021-2025 Toyota Tacoma listings in CA, the average asking price is $38,882. This listing at $37,488 is $1,394 below average (4% below market). Comparable prices in CA range from $17,250 to $74,995. Similar vehicles spend an average of 48 days on dealer lots in this market.