Is the $16,612 price on this 2023 Kia Forte a good deal?

OAV rates this as Fair Price because the asking price of $16,612 is within the typical market range for this vehicle.

How long does a 2023 Kia Forte typically stay on dealer lots?

Comparable Kia Forte listings in AZ spend an average of 57 days on dealer lots.

Where is this 2023 Kia Forte located?

This vehicle is listed in Phoenix, AZ 85014. VIN: 3KPF54AD3PE655078. Mileage: 61,986 miles.

What is the fair market price range for this 2023 Kia Forte?

OAV's Price-to-Market analysis estimates the fair market range is $13,891 to $21,883, based on 34 comparable listings matched to this vehicle.

2023 Kia Forte GT-Line for Sale in Phoenix, AZ

No Photo Available

Vehicle Details

VIN3KPF54AD3PE655078

TrimGT-Line

Exterior ColorBlue

DrivetrainFWD

Engine2.0L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot71

GT-Line

Fair Price

$16,61261,986 mi

Phoenix, AZ 85014

Is this 2023 Kia Forte GT-Line a good deal?

OAV verdict: Fair Price

Why: Listed at $16,612, comparable market range $13,891–$21,883, based on 34 comparable listings. Days on lot: 71 days (market average 57 days).

Market price position

$16,612 · within market range

Comparable range: $13,891 – $21,883
vs. market: $2,721 above low · $5,271 below high
Comparable vehicles: 34

Market Retail Price (MRP™)

$17,887

This vehicle $16,612 · $1,275 (7%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$19,383

This vehicle $16,612 · $2,771 (14%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-30) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 14–53 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$13,891 – $21,883

Courtesy Ford

Phoenix, AZ

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from courtesy ford →

Request availability and out-the-door price

OAV will route your inquiry to Courtesy Ford for current availability of this 2023 Kia Forte GT-Line and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Kia Forte

Listing updated: Jul 30, 2026

Listed by a franchise dealer in Phoenix, AZ · On lot for 71 days · VIN verifiable at NHTSA

This used 2023 Kia Forte GT-Line is listed at $16,612 by courtesy ford in Phoenix, AZ 85014. It has 61,986 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Blue. It features a FWD drivetrain with a 2.0L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 34 comparable listings matched to this vehicle for its price verdict, the estimated market range is $13,891 to $21,883.

This vehicle has been on the lot for 71 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Phoenix, AZ sedans market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Kia Forte against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Phoenix, AZ, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 3KPF54AD3PE655078 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Kia Forte Market in AZ

AZ Market Listings

158

Average Price

$18,238

Price Range

$7,999–$26,225

Avg Days on Lot

Based on all 158 2021-2025 Kia Forte listings in the AZ market, the average asking price is $18,238. This listing at $16,612 is $1,626 below average (9% below market). Comparable prices in AZ range from $7,999 to $26,225. Similar vehicles spend an average of 57 days on dealer lots in this market.