2023 Kia Forte LXS
View this vehicle at Morgan Auto Group →Vehicle Details
LXS
Price from the dealer. OAV has not verified whether it includes all dealer-required fees. Ask the dealer for a written out-the-door price.
Tampa, FL 33607
Is this 2023 Kia Forte LXS a good deal?
OAV verdict: Great Deal
Why: Listed at $18,175. OAV has withheld a market verdict for this listing because its comparable evidence isn't sufficient to score it reliably.
The verdict judges the asking price only. It does not assess the vehicle's condition, history, fees or total purchase cost.
Market context (not a verdict input): Listed 4 days · fresher than most comparable local listings (typical ~15–60 days).
Market price position
$18,175 · $4,030 below the market benchmark
- Comparable range
- $22,205 (13 listings)
- vs. market low
- — $4,030 (18% below)
- Comparable vehicles
- 13
Market Retail Price (MRP™)
$22,205This vehicle $18,175 · $4,030 (18%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$19,169This vehicle $18,175 · $994 (5%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-30) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 13–51 days.
Local Market Range
Comparable listings in this vehicle's local market, rebuilt from the market snapshot shown above.
Morgan Auto Group
Tampa, FL
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Morgan Auto Group for current availability of this 2023 Kia Forte LXS and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Kia Forte
Listing updated: Sep 30, 2026Listed by a franchise dealer in Tampa, FL · On lot for 4 days · VIN verifiable at NHTSA
This used 2023 Kia Forte LXS is listed at $18,175 by Morgan Auto Group in Tampa, FL 33607. It has 5,375 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Orange. It features a FWD drivetrain with a 2.0L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin. OAV has not assigned a reliable comparable market range for this vehicle yet — the available comparable evidence isn't sufficient for a reliable verdict.
This vehicle has been on the lot for 4 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 30, 2026. The comparable band (patent pending) is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.
Market context
This listing is part of OAV's broader Tampa, FL sedans market analysis. OAV rates each vehicle against its comparable range and comparable count — local-first, widening the comparison set only when local inventory is too thin to support a reliable range; days-on-lot and demand signals are shown separately, not as verdict inputs.
Price history
Asking-price changes for this listing over the last 90 days at this dealer.
- · Increased $2,085 (+13%)$18,175
- · Reduced $2,085 (−11.5%)$16,090
- First seen Sep 26, 2026 at $18,175$18,175
Up $0 (+0%) across 2 price changes; current asking price as of Sep 30, 2026.
Based on observations of this listing. Dates reflect when a change was first observed; the dealer's own records may differ.
How this deal is rated
OAV compares this 2023 Kia Forte against similar vehicles currently available for sale — same make, model, and year range, using trim where the data supports it. OAV does not adjust comparable prices for mileage; on used vehicles it withholds a verdict when mileage would distort the comparison — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than overstate a deal. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin; a smaller gap under the floor is Fair Price.
- Fair Price — priced within the comparable range, or below the floor by less than that margin.
- Overpriced — priced above the comparable range.
- Unscored — OAV withholds a verdict when the evidence cannot support one: too few or too widely spread comparables, a price it cannot validate, a branded or salvage title, or mileage that would distort the comparison. The listing stays visible; only the rating is withheld.
Listings show OAV's Price-to-Market verdict and live market context for every dealer's inventory, whether or not the dealer has any relationship with OAV. A dealer that claims its listings can manage its profile and have buyer inquiries routed to it directly. A paying partner's own listings additionally carry an OAV Verified Partner label on the dealer contact block and a link to the dealer's own listing page. That is the complete list of what a relationship with OAV changes, and all of it concerns the dealer's identity on its own listings. Payment never changes a vehicle's verdict, its eligibility to be scored or cited, the evidence shown or withheld, or where and how prominently the listing appears on any OAV page, board, or answer. There is no paid placement, ranking, ordering, verdict badge, or featured position of any kind. OAV sells dealers insight into the evidence, never influence over it.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Tampa, FL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 3KPF24AD9PE655904 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2023 Kia Forte Market in FL
FL Market Listings
508
Average Price
$17,839
Price Range
$12,998–$22,003
Avg Days on Lot
78
Based on all 508 2021-2025 Kia Forte listings in the FL market, the average asking price is $17,839. This listing at $18,175 is $336 above the broader FL average (2% above the FL average). This is a wider, all-trim comparison across FL; OAV's price verdict above uses the closer comparable set. Comparable prices in FL range from $12,998 to $22,003. Similar vehicles spend an average of 78 days on dealer lots in this market.
Similar Kia Forte Listings in FL
8 similar listings shown (closest matches by model year and mileage) (subject trim: LXS — compare trims below)
This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.
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