Is the $17,998 price on this 2023 Kia Forte a good deal?

OAV rates this as Fair Price because the asking price of $17,998 is within the typical market range for this vehicle.

What is the average price for a 2023 Kia Forte in CA?

Based on 1,740 comparable listings in CA, the average asking price for a 2021-2025 Kia Forte is $18,862, with prices ranging from $7,499 to $29,998.

How long does a 2023 Kia Forte typically stay on dealer lots?

Comparable Kia Forte listings in CA spend an average of 43 days on dealer lots.

Where is this 2023 Kia Forte located?

This vehicle is listed in Pleasant Hill, CA 94523. VIN: 3KPF24AD8PE509638. Mileage: 39,454 miles.

What is the fair market price range for this 2023 Kia Forte?

OAV's Price-to-Market analysis estimates the fair market range is $12,870 to $20,124, based on 79 comparable vehicles.

No Photo Available

Vehicle Details

VIN3KPF24AD8PE509638

TrimLXS

Exterior ColorRed

DrivetrainFWD

Engine2.0L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot42

2023 Kia Forte

LXS

Fair Price

$17,99839,454 mi

Pleasant Hill, CA 94523

Is this 2023 Kia Forte LXS a good deal?

OAV verdict: Fair Price

Why: Listed at $17,998, comparable market range $12,870–$20,124, based on 79 comparable listings. Days on lot: 42 days (market average 43 days).

Market price position

$17,998 · within market range

$12,870comparable$20,124

Regional range: $12,870 – $20,124
vs. market: $5,128 above low · $2,126 below high
Comparable vehicles: 79

Market Retail Price (MRP™)

$16,497

This vehicle $17,998 · $1,501 (9%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$17,960

This vehicle $17,998 · $38 (0%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-17) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 13–47 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges update continuously.

Regional Range$12,870 – $20,124

Carmax Pleasant Hill

Pleasant Hill, CA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from carmax pleasant hill →

Request availability and out-the-door price

OAV will route your inquiry to Carmax Pleasant Hill for current availability of this 2023 Kia Forte LXS and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Kia Forte

Listing updated: Jul 16, 2026

Listed by an independent dealer in Pleasant Hill, CA · On lot for 42 days · VIN verifiable at NHTSA

This used 2023 Kia Forte LXS is listed at $17,998 by carmax pleasant hill in Pleasant Hill, CA 94523. It has 39,454 miles on the odometer. The exterior color is Red. It features a FWD drivetrain with a 2.0L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 79 similar vehicles in the Pleasant Hill market, the estimated market range is $12,870 to $20,124.

This vehicle has been on the lot for 42 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Pleasant Hill, CA sedans market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Kia Forte against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Pleasant Hill, CA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 3KPF24AD8PE509638 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated continuously; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Kia Forte Market in CA

Comparable Vehicles

1,740

Average Price

$18,862

Price Range

$7,499–$29,998

Avg Days on Lot

Based on 1,740 comparable 2021-2025 Kia Forte listings in CA, the average asking price is $18,862. This listing at $17,998 is $864 below average (5% below market). Comparable prices in CA range from $7,499 to $29,998. Similar vehicles spend an average of 43 days on dealer lots in this market.