Is the $17,639 price on this 2023 Kia Rio a good deal?

OAV rates this as Fair Price because the asking price of $17,639 is within the typical market range for this vehicle.

What is the average price for a 2023 Kia Rio in KY?

Based on 91 comparable listings in KY, the average asking price for a 2021-2025 Kia Rio is $15,480, with prices ranging from $9,980 to $19,500.

How long does a 2023 Kia Rio typically stay on dealer lots?

Comparable Kia Rio listings in KY spend an average of 16 days on dealer lots.

Where is this 2023 Kia Rio located?

This vehicle is listed in Louisville, KY 40222. VIN: 3KPA24AD5PE540145. Mileage: 39,608 miles.

What is the fair market price range for this 2023 Kia Rio?

OAV's Price-to-Market analysis estimates the fair market range is $14,890 to $19,500, based on 29 comparable vehicles.

No Photo Available

Vehicle Details

VIN3KPA24AD5PE540145

TrimS

Exterior ColorGray

DrivetrainFWD

Engine1.6L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot3

2023 Kia Rio

Fair Price

$17,63939,608 mi

Louisville, KY 40222

Is this 2023 Kia Rio S a good deal?

OAV verdict: Fair Price

Why: Listed at $17,639, comparable market range $14,890–$19,500, based on 29 comparable listings. Days on lot: 3 days (market average 16 days).

Market price position

$17,639 · within market range

$14,890comparable$19,500

Regional range: $14,890 – $19,500
vs. market: $2,749 above low · $1,861 below high
Comparable vehicles: 29

Market Retail Price (MRP™)

$17,195

This vehicle $17,639 · $444 (3%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$16,425

This vehicle $17,639 · $1,214 (7%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-15) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Faster-than-average sell-through

Similar vehicles recently sold in an estimated 11–37 days.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$14,890 – $19,500

The Kia Store

Louisville, KY

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from the kia store →

Request availability and out-the-door price

OAV will route your inquiry to The Kia Store for current availability of this 2023 Kia Rio S and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Kia Rio

Listing updated: Jul 15, 2026

Listed by a franchise dealer in Louisville, KY · On lot for 3 days · VIN verifiable at NHTSA

This used 2023 Kia Rio S is listed at $17,639 by the kia store in Louisville, KY 40222. It has 39,608 miles on the odometer. The exterior color is Gray. It features a FWD drivetrain with a 1.6L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 29 similar vehicles in the Louisville market, the estimated market range is $14,890 to $19,500.

This vehicle has been on the lot for 3 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Louisville, KY sedans market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Kia Rio against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Louisville, KY, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 3KPA24AD5PE540145 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Kia Rio Market in KY

Comparable Vehicles

Average Price

$15,480

Price Range

$9,980–$19,500

Avg Days on Lot

Based on 91 comparable 2021-2025 Kia Rio listings in KY, the average asking price is $15,480. This listing at $17,639 is $2,159 above average (14% above market). Comparable prices in KY range from $9,980 to $19,500. Similar vehicles spend an average of 16 days on dealer lots in this market.