Is the $23,995 price on this 2023 Kia Rio a good deal?

OAV rates this as Overpriced because the asking price of $23,995 is above the typical market range for this vehicle.

How long does a 2023 Kia Rio typically stay on dealer lots?

Comparable Kia Rio listings in PR spend an average of 236 days on dealer lots.

Where is this 2023 Kia Rio located?

This vehicle is listed in Ponce, PR 00728. VIN: 3KPA24AD4PE576263. Mileage: 48,922 miles.

What is the fair market price range for this 2023 Kia Rio?

OAV's Price-to-Market analysis estimates the fair market range is $16,995 to $19,995, based on 15 comparable listings matched to this vehicle.

2023 Kia Rio LX for Sale in Ponce, PR

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Vehicle Details

VIN3KPA24AD4PE576263

TrimLX

DrivetrainFWD

Engine1.6L I4

TransmissionCVT

Fuel TypeUnleaded

Inventory Typeused

Days on Lot204

Overpriced

$23,99548,922 mi

Ponce, PR 00728

Is this 2023 Kia Rio LX a good deal?

OAV verdict: Overpriced

Why: Listed at $23,995, comparable market range $16,995–$19,995, based on 15 comparable listings. Days on lot: 204 days (market average 236 days).

Market price position

$23,995 · $4,000 above market high

Comparable range: $16,995 – $19,995
vs. market high: + $4,000 (20% above)
Comparable vehicles: 15

Market Retail Price (MRP™)

$18,495

This vehicle $23,995 · $5,500 (30%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$15,720

This vehicle $23,995 · $8,275 (53%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-02) — an estimate, not an appraisal. How TRV works.

Fast-selling model · older listing

Comparable vehicles nationally have sold faster than the market baseline, but this listing has been available longer than the cohort’s typical sell-time (about 8–46 days).

What does Demand-Verified mean?

Verify before inquiring

This listing has been available about 4.4x longer than comparable vehicles typically take to sell (cohort sells in 8–46 days; this one is at 204). Confirm its history, condition, availability, and out-the-door price before proceeding.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$16,995 – $19,995

Master Motors

Ponce, PR

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from master motors →

Request availability and out-the-door price

OAV will route your inquiry to Master Motors for current availability of this 2023 Kia Rio LX and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Kia Rio

Listing updated: Aug 2, 2026

Listed by an independent dealer in Ponce, PR · On lot for 204 days · VIN verifiable at NHTSA

This used 2023 Kia Rio LX is listed at $23,995 by master motors in Ponce, PR 00728. It has 48,922 miles on the odometer (dealer-reported, not independently verified by OAV). It features a FWD drivetrain with a 1.6L I4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Overpriced — priced above market value. Based on 15 comparable listings matched to this vehicle, the estimated market range is $16,995 to $19,995. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 204 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Ponce, PR sedans market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Kia Rio against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Ponce, PR, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 3KPA24AD4PE576263 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Kia Rio Market in PR

PR Market Listings

Average Price

$18,177

Price Range

$13,995–$24,995

Avg Days on Lot

236

Based on all 35 2021-2025 Kia Rio listings in the PR market, the average asking price is $18,177. This listing at $23,995 is $5,818 above the broader PR average (32% above the PR average). This is a wider, all-trim comparison across PR; OAV's price verdict above uses the closer comparable set. Comparable prices in PR range from $13,995 to $24,995. Similar vehicles spend an average of 236 days on dealer lots in this market.