2023 Kia Rio S
Vehicle Details
S
Harrisonburg, VA 22801
Is this 2023 Kia Rio S a good deal?
OAV verdict: Great Deal
Why: Listed at $17,699, comparable market range $18,298–$22,049, based on 11 comparable listings. Listed 23 days.
Market price position
$17,699 · $599 below market low
- Comparable range
- $18,298 – $22,049
- vs. market low
- — $599 (3% below)
- Comparable vehicles
- 11
Market Retail Price (MRP™)
$20,174This vehicle $17,699 · $2,475 (12%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$17,205This vehicle $17,699 · $494 (3%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-21) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 10–40 days, and this listing is still within that typical selling window.
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Steven Honda
Harrisonburg, VA
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Steven Honda for current availability of this 2023 Kia Rio S and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Kia Rio
Listing updated: Aug 21, 2026Listed by a franchise dealer in Harrisonburg, VA · On lot for 23 days · VIN verifiable at NHTSA
This used 2023 Kia Rio S is listed at $17,699 by steven honda in Harrisonburg, VA 22801. It has 20,748 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a FWD drivetrain with a 1.6L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 11 comparable listings matched to this vehicle, the estimated market range is $18,298 to $22,049. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 23 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Harrisonburg, VA sedans market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Kia Rio against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Harrisonburg, VA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 3KPA24AD3PE574424 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Kia Rio Market in VA
VA Market Listings
17
Average Price
$15,625
Price Range
$9,995–$22,049
Avg Days on Lot
81
Based on all 17 2021-2025 Kia Rio listings in the VA market, the average asking price is $15,625. This listing at $17,699 is $2,074 above the broader VA average (13% above the VA average). This is a wider, all-trim comparison across VA; OAV's price verdict above uses the closer comparable set. Comparable prices in VA range from $9,995 to $22,049. Similar vehicles spend an average of 81 days on dealer lots in this market.
Similar Kia Rio Listings in VA
3 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: S — compare trims below)