2023 Kia Rio S
Vehicle Details
S
Louisville, KY 40213
Is this 2023 Kia Rio S a good deal?
OAV verdict: Fair Price
Why: Listed at $14,594, comparable market range $14,487–$17,477, based on 22 comparable listings. Days on lot: 16 days (market average 39 days).
Market price position
$14,594 · within market range
- Comparable range
- $14,487 – $17,477
- vs. market
- $107 above low · $2,883 below high
- Comparable vehicles
- 22
Market Retail Price (MRP™)
$15,982This vehicle $14,594 · $1,388 (9%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$13,876This vehicle $14,594 · $718 (5%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-14) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 18–70 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Greg Coats Cars & Trucks
Louisville, KY
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OAV will route your inquiry to Greg Coats Cars & Trucks for current availability of this 2023 Kia Rio S and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Kia Rio
Listing updated: Aug 14, 2026Listed by an independent dealer in Louisville, KY · On lot for 16 days · VIN verifiable at NHTSA
This used 2023 Kia Rio S is listed at $14,594 by greg coats cars & trucks in Louisville, KY 40213. It has 101,013 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Red. It features a FWD drivetrain with a 1.6L I4 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 22 comparable listings matched to this vehicle, the estimated market range is $14,487 to $17,477. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).
This vehicle has been on the lot for 16 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Louisville, KY sedans market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Kia Rio against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from an independent dealer in Louisville, KY, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 3KPA24AD3PE533596 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Kia Rio Market in KY
KY Market Listings
15
Average Price
$14,611
Price Range
$9,900–$17,449
Avg Days on Lot
39
Based on all 15 2021-2025 Kia Rio listings in the KY market, the average asking price is $14,611. This listing at $14,594 is $17 below the broader KY average (0% below the KY average). This is a wider, all-trim comparison across KY; OAV's price verdict above uses the closer comparable set. Comparable prices in KY range from $9,900 to $17,449. Similar vehicles spend an average of 39 days on dealer lots in this market.
Similar Kia Rio Listings in KY
3 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: S — compare trims below)