Is the $31,488 price on this 2023 GMC Terrain a good deal?

OAV rates this as Overpriced because the asking price of $31,488 is above the typical market range for this vehicle.

How long does a 2023 GMC Terrain typically stay on dealer lots?

Comparable GMC Terrain listings in WI spend an average of 52 days on dealer lots.

Where is this 2023 GMC Terrain located?

This vehicle is listed in Whitewater, WI 53190. VIN: 3GKALXEGXPL239583. Mileage: mileage not reported.

What is the fair market price range for this 2023 GMC Terrain?

OAV's Price-to-Market analysis estimates the fair market range is $27,399 to $30,314, based on 25 comparable listings matched to this vehicle.

2023 GMC Terrain Denali for Sale in Whitewater, WI

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Vehicle Details

VIN3GKALXEGXPL239583

TrimDenali

Exterior ColorGold

Drivetrain4WD

Engine1.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot96

Denali

Overpriced

$31,488Mileage not verified

Whitewater, WI 53190

Is this 2023 GMC Terrain Denali a good deal?

OAV verdict: Overpriced

Why: Listed at $31,488, comparable market range $27,399–$30,314, based on 25 comparable listings. Days on lot: 96 days (market average 52 days).

Market price position

$31,488 · $1,174 above market high

Comparable range: $27,399 – $30,314
vs. market high: + $1,174 (4% above)
Comparable vehicles: 25

Market Retail Price (MRP™)

$28,857

This vehicle $31,488 · $2,631 (9%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$29,427

This vehicle $31,488 · $2,061 (7%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-03) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 17–56 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$27,399 – $30,314

Burtness Buick Gmc Of Whitewater

Whitewater, WI

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View all vehicles from burtness buick gmc of whitewater →

Request availability and out-the-door price

OAV will route your inquiry to Burtness Buick Gmc Of Whitewater for current availability of this 2023 GMC Terrain Denali and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 GMC Terrain

Listing updated: Aug 3, 2026

Listed by a franchise dealer in Whitewater, WI · On lot for 96 days · VIN verifiable at NHTSA

This used 2023 GMC Terrain Denali is listed at $31,488 by burtness buick gmc of whitewater in Whitewater, WI 53190. The exterior color is Gold. It features a 4WD drivetrain with a 1.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Overpriced — priced above market value. Based on 25 comparable listings matched to this vehicle, the estimated market range is $27,399 to $30,314. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 96 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Whitewater, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 GMC Terrain against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Whitewater, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 3GKALXEGXPL239583 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 GMC Terrain Market in WI

WI Market Listings

249

Average Price

$24,992

Price Range

$10,995–$35,515

Avg Days on Lot

Based on all 249 2021-2025 GMC Terrain listings in the WI market, the average asking price is $24,992. This listing at $31,488 is $6,496 above the broader WI average (26% above the WI average). This is a wider, all-trim comparison across WI; OAV's price verdict above uses the closer comparable set. Comparable prices in WI range from $10,995 to $35,515. Similar vehicles spend an average of 52 days on dealer lots in this market.