2026 Ford Maverick Lariat
Vehicle Details
Lariat
Atlanta, GA 30328
Is this 2026 Ford Maverick Lariat a good deal?
OAV verdict: Great Deal
Why: Listed at $34,810, comparable market range $35,256–$45,049, based on 24 comparable listings. Listed 102 days · about typical for comparable local listings (typical ~15–105 days).
Manufacturer MSRPReference
$38,810This vehicle $34,810 · $4,000 (10%) below MSRP
MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.
Market price position
$34,810 · $446 below market low
- Comparable range
- $35,256 – $45,049
- vs. market low
- — $446 (1% below)
- Comparable vehicles
- 24
Market Retail Price (MRP™)
$40,153This vehicle $34,810 · $5,343 (13%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$40,663This vehicle $34,810 · $5,853 (14%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-23) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 15–63 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Asbury Automotive
Atlanta, GA
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Asbury Automotive for current availability of this 2026 Ford Maverick Lariat and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 Ford Maverick
Listing updated: Aug 23, 2026Listed by a franchise dealer in Atlanta, GA · On lot for 102 days · VIN verifiable at NHTSA
This new 2026 Ford Maverick Lariat is listed at $34,810 by asbury automotive in Atlanta, GA 30328. The exterior color is Gray. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 24 comparable listings matched to this vehicle, the estimated market range is $35,256 to $45,049. The local market range in GA is $35,256 to $45,049. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 102 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Atlanta, GA trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2026 Ford Maverick against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Atlanta, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 3FTTW8SAXTRA86485 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2026 Ford Maverick Market in GA
GA Market Listings
1,241
Average Price
$33,610
Price Range
$19,901–$55,716
Avg Days on Lot
80
Based on all 1,241 2024-2028 Ford Maverick listings in the GA market, the average asking price is $33,610. This listing at $34,810 is $1,200 above the broader GA average (4% above the GA average). This is a wider, all-trim comparison across GA; OAV's price verdict above uses the closer comparable set. Comparable prices in GA range from $19,901 to $55,716. Similar vehicles spend an average of 80 days on dealer lots in this market.
Similar Ford Maverick Listings in GA
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: Lariat — compare trims below)
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