2026 Ford Maverick Lariat
Vehicle Details
Lariat
Dealer-reported mileage — not independently verified by OAV.
Hortonville, WI 54944
Is this 2026 Ford Maverick Lariat a good deal?
OAV verdict: Great Deal
Why: Listed at $38,854, comparable market range $41,204–$44,574, based on 10 comparable listings. Days on lot: 76 days (market average 77 days).
Manufacturer MSRPReference
$40,455This vehicle $38,854 · $1,601 (4%) below MSRP
MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.
Market price position
$38,854 · $2,350 below market low
- Comparable range
- $41,204 – $44,574
- vs. market low
- — $2,350 (6% below)
- Comparable vehicles
- 10
Market Retail Price (MRP™)
$42,889This vehicle $38,854 · $4,035 (9%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$40,621This vehicle $38,854 · $1,767 (4%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-20) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 18–64 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Gregg Young Hortonville Ford
Hortonville, WI
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Gregg Young Hortonville Ford for current availability of this 2026 Ford Maverick Lariat and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 Ford Maverick
Listing updated: Aug 20, 2026Listed by a franchise dealer in Hortonville, WI · On lot for 76 days · VIN verifiable at NHTSA
This new 2026 Ford Maverick Lariat is listed at $38,854 by gregg young hortonville ford in Hortonville, WI 54944. It has 12 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 10 comparable listings matched to this vehicle, the estimated market range is $41,204 to $44,574. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 76 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Hortonville, WI trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2026 Ford Maverick against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Hortonville, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 3FTTW8SA1TRB02136 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2026 Ford Maverick Market in WI
WI Market Listings
853
Average Price
$37,122
Price Range
$23,400–$46,210
Avg Days on Lot
77
Based on all 853 2024-2028 Ford Maverick listings in the WI market, the average asking price is $37,122. This listing at $38,854 is $1,732 above the broader WI average (5% above the WI average). This is a wider, all-trim comparison across WI; OAV's price verdict above uses the closer comparable set. Comparable prices in WI range from $23,400 to $46,210. Similar vehicles spend an average of 77 days on dealer lots in this market.
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