Is the $28,900 price on this 2024 Ford Bronco Sport a good deal?

OAV rates this as Overpriced because the asking price of $28,900 is above the typical market range for this vehicle.

What is the average price for a 2024 Ford Bronco Sport in MI?

Based on 7,866 comparable listings in MI, the average asking price for a 2022-2026 Ford Bronco Sport is $35,231, with prices ranging from $14,900 to $47,925.

How long does a 2024 Ford Bronco Sport typically stay on dealer lots?

Comparable Ford Bronco Sport listings in MI spend an average of 59 days on dealer lots.

Where is this 2024 Ford Bronco Sport located?

This vehicle is listed in Midland, MI 48642. VIN: 3FMCR9B60RRF55242. Mileage: 18,431 miles.

What is the fair market price range for this 2024 Ford Bronco Sport?

OAV's Price-to-Market analysis estimates the fair market range is $24,412 to $28,030, based on 8 comparable vehicles.

Vehicle Details

VIN3FMCR9B60RRF55242

TrimBig Bend

Exterior ColorBeige

Drivetrain4WD

Engine1.5L I3

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot9

2024 Ford Bronco Sport

Big Bend

Unscored

$28,90018,431 mi

Midland, MI 48642

Is this 2024 Ford Bronco Sport Big Bend a good deal?

OAV verdict: Unscored

Why: Listed at $28,900, comparable market range $24,412–$28,030, based on 8 comparable listings. Days on lot: 9 days (market average 59 days).

Market price position

Lowest comparable ($)

24,412

Highest comparable ($)

28,030

This vehicle's price ($)

28,900

$28,900 · $870 above market high

$24,412comparable$28,030

Regional range: $24,412 – $28,030
vs. market high: + $870 (3% above)
Comparable vehicles: 8

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 14–62 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$24,412 – $28,030

Dealer Info

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Midland, MI

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About This 2024 Ford Bronco Sport

Listing updated: May 17, 2026

Listed by a franchise dealer in Midland, MI · On lot for 9 days · VIN verifiable at NHTSA

This used 2024 Ford Bronco Sport Big Bend is listed at $28,900 by a franchise dealer in Midland, MI 48642. It has 18,431 miles on the odometer. The exterior color is Beige. It features a 4WD drivetrain with a 1.5L I3 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 8 similar vehicles in the Midland market, the estimated market range is $24,412 to $28,030.

This vehicle has been on the lot for 9 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Midland, MI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2024 Ford Bronco Sport against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Midland, MI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 3FMCR9B60RRF55242 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2024 Ford Bronco Sport Market in MI

Comparable Vehicles

7,866

Average Price

$35,231

Price Range

$14,900–$47,925

Avg Days on Lot

Based on 7,866 comparable 2022-2026 Ford Bronco Sport listings in MI, the average asking price is $35,231. This listing at $28,900 is $6,331 below average (18% below market). Comparable prices in MI range from $14,900 to $47,925. Similar vehicles spend an average of 59 days on dealer lots in this market.