Vehicle Details
2026 RAM Ram 1500 Pickup
Big Horn/Lone Star
Neenah, WI 54956
Is this 2026 RAM Ram 1500 Pickup Big Horn/Lone Star a good deal?
OAV verdict: Fair Price
Why: Listed at $48,333, comparable market range $46,503–$58,514, based on 31 comparable listings. Days on lot: 42 days (market average 93 days).
Manufacturer MSRPPrimary
$60,715This vehicle $48,333 · $12,382 (20%) below MSRP
MSRP is the manufacturer's suggested retail price. Discount from MSRP is OAV's primary deal metric for new vehicles; OAV's market comparables (MRP) and sold-price value (TRV) below are secondary validation. How OAV rates new-car deals.
Market price position
$48,333 · within market range
- Regional range
- $46,503 – $58,514
- vs. market
- $1,830 above low · $10,181 below high
- Comparable vehicles
- 31
Market Retail Price (MRP™)
$52,509This vehicle $48,333 · $4,176 (8%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$56,454This vehicle $48,333 · $8,121 (14%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-28) — an estimate, not an appraisal. How TRV works.
Similar vehicles recently sold in an estimated 22–75 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Bergstrom Automotive
Neenah, WI
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Bergstrom Automotive for current availability of this 2026 RAM Ram 1500 Pickup Big Horn/Lone Star and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 RAM Ram 1500 Pickup
Listing updated: Jul 28, 2026Listed by a franchise dealer in Neenah, WI · On lot for 42 days · VIN verifiable at NHTSA
This new 2026 RAM Ram 1500 Pickup Big Horn/Lone Star is listed at $48,333 by bergstrom automotive in Neenah, WI 54956. It has 12 miles on the odometer. The exterior color is Black. It features a 4WD drivetrain with a 3.6L V6 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 31 similar vehicles in the Neenah market, the estimated market range is $46,503 to $58,514. The local market range in WI is $46,503 to $58,514.
This vehicle has been on the lot for 42 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Neenah, WI trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2026 RAM Ram 1500 Pickup against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Neenah, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 3C6RRFFGXT4215060 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2026 RAM Ram 1500 Pickup Market in WI
Comparable Vehicles
2,208
Average Price
$57,031
Price Range
$26,860–$104,108
Avg Days on Lot
93
Based on 2,208 comparable 2024-2028 RAM Ram 1500 Pickup listings in WI, the average asking price is $57,031. This listing at $48,333 is $8,698 below average (15% below market). Comparable prices in WI range from $26,860 to $104,108. Similar vehicles spend an average of 93 days on dealer lots in this market.
Similar RAM Ram 1500 Pickup Listings in WI
8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: Big Horn/Lone Star — compare trims below)
2025 RAM Ram 1500 Pickup
Big Horn/Lone Star
Appleton, WI
2025 RAM Ram 1500 Pickup
Big Horn/Lone Star
Milwaukee, WI
2024 RAM Ram 1500 Pickup
Big Horn/Lone Star
Glendale, WI
2025 RAM Ram 1500 Pickup
Big Horn/Lone Star
Madison, WI
2025 RAM Ram 1500 Pickup
Big Horn/Lone Star
Milwaukee, WI
2025 RAM Ram 1500 Pickup
Big Horn/Lone Star
Viroqua, WI
2025 RAM Ram 1500 Pickup
Big Horn/Lone Star
Merrill, WI
2025 RAM Ram 1500 Pickup
Big Horn/Lone Star
Oshkosh, WI