Is the $72,500 price on this 2026 RAM 3500 Pickup a good deal?

OAV rates this as Fair Price because the asking price of $72,500 is within the typical market range for this vehicle.

How long does a 2026 RAM 3500 Pickup typically stay on dealer lots?

Comparable RAM 3500 Pickup listings in FL spend an average of 92 days on dealer lots.

Where is this 2026 RAM 3500 Pickup located?

This vehicle is listed in Brandon, FL 33511. VIN: 3C63RRHL2TG166145. Mileage: 20 miles.

What is the fair market price range for this 2026 RAM 3500 Pickup?

OAV's Price-to-Market analysis estimates the fair market range is $59,500 to $87,985, based on 11 comparable listings matched to this vehicle.

2026 RAM 3500 Pickup Big Horn for Sale in Brandon, FL

Dealer imagery unavailable to OAVRequest current photos and confirm the vehicle's condition with the dealer.

Vehicle Details

VIN3C63RRHL2TG166145

TrimBig Horn

Exterior ColorGray

Drivetrain4WD

Engine6.7L I6

TransmissionAutomatic

Fuel TypeDiesel

Inventory Typenew

MSRP$79,660

Days on Lot367

Big Horn

Fair Price

$72,50020 mi

Dealer-reported mileage — not independently verified by OAV.

Brandon, FL 33511

Is this 2026 RAM 3500 Pickup Big Horn a good deal?

OAV verdict: Fair Price

Why: Listed at $72,500, comparable market range $59,500–$87,985, based on 11 comparable listings. Days on lot: 367 days (market average 92 days).

Manufacturer MSRPReference

$79,660

This vehicle $72,500 · $7,160 (9%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$72,500 · within market range

Comparable range: $59,500 – $87,985
vs. market: $13,000 above low · $15,485 below high
Comparable vehicles: 11

Market Retail Price (MRP™)

$73,743

This vehicle $72,500 · $1,243 (2%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$76,423

This vehicle $72,500 · $3,923 (5%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-01) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 12–66 days.

Verify before inquiring

This listing has been available about 5.6x longer than comparable vehicles typically take to sell (cohort sells in 12–66 days; this one is at 367). Confirm its history, condition, availability, and out-the-door price before proceeding.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$59,500 – $87,985

Regional Range$59,500 – $87,985

Ed Morse Auto Group

Brandon, FL

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from ed morse auto group →

Request availability and out-the-door price

OAV will route your inquiry to Ed Morse Auto Group for current availability of this 2026 RAM 3500 Pickup Big Horn and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 RAM 3500 Pickup

Listing updated: Aug 1, 2026

Listed by a franchise dealer in Brandon, FL · On lot for 367 days · VIN verifiable at NHTSA

This new 2026 RAM 3500 Pickup Big Horn is listed at $72,500 by ed morse auto group in Brandon, FL 33511. It has 20 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a 4WD drivetrain with a 6.7L I6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 11 comparable listings matched to this vehicle, the estimated market range is $59,500 to $87,985. The local market range in FL is $59,500 to $87,985. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 367 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Brandon, FL trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 RAM 3500 Pickup against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Brandon, FL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 3C63RRHL2TG166145 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 RAM 3500 Pickup Market in FL

FL Market Listings

1,320

Average Price

$77,750

Price Range

$25,480–$116,042

Avg Days on Lot

Based on all 1,320 2024-2028 RAM 3500 Pickup listings in the FL market, the average asking price is $77,750. This listing at $72,500 is $5,250 below the broader FL average (7% below the FL average). This is a wider, all-trim comparison across FL; OAV's price verdict above uses the closer comparable set. Comparable prices in FL range from $25,480 to $116,042. Similar vehicles spend an average of 92 days on dealer lots in this market.