2024 Toyota RAV4 XLE
Vehicle Details
XLE
Columbia, SC 29209
Is this 2024 Toyota RAV4 XLE a good deal?
OAV verdict: Fair Price
Why: Listed at $29,889, comparable market range $27,595–$38,110, based on 104 comparable listings. Listed 64 days · longer than most comparable local listings (typical ~15–60 days).
Market price position
$29,889 · within market range
- Comparable range
- $27,595 – $38,110
- vs. market
- $2,294 above low · $8,221 below high
- Comparable vehicles
- 104
Market Retail Price (MRP™)
$32,853This vehicle $29,889 · $2,964 (9%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$30,970This vehicle $29,889 · $1,081 (3%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-22) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 14–48 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Dick Smith Ford
Columbia, SC
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OAV will route your inquiry to Dick Smith Ford for current availability of this 2024 Toyota RAV4 XLE and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2024 Toyota RAV4
Listing updated: Aug 22, 2026Listed by a franchise dealer in Columbia, SC · On lot for 64 days · VIN verifiable at NHTSA
This used 2024 Toyota RAV4 XLE is listed at $29,889 by dick smith ford in Columbia, SC 29209. It has 46,855 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Silver. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 104 comparable listings matched to this vehicle, the estimated market range is $27,595 to $38,110. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 64 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Columbia, SC suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2024 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Columbia, SC, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 2T3W1RFV9RW333160 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2024 Toyota RAV4 Market in SC
SC Market Listings
634
Average Price
$37,586
Price Range
$19,900–$52,970
Avg Days on Lot
28
Based on all 634 2022-2026 Toyota RAV4 listings in the SC market, the average asking price is $37,586. This listing at $29,889 is $7,697 below the broader SC average (20% below the SC average). This is a wider, all-trim comparison across SC; OAV's price verdict above uses the closer comparable set. Comparable prices in SC range from $19,900 to $52,970. Similar vehicles spend an average of 28 days on dealer lots in this market.
Similar Toyota RAV4 Listings in SC
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: XLE — compare trims below)
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