2024 Toyota RAV4 XLE
Vehicle Details
XLE
Columbia, SC 29203
Is this 2024 Toyota RAV4 XLE a good deal?
OAV verdict: Great Deal
Why: Listed at $29,703, comparable market range $30,425–$34,390, based on 12 comparable listings. Listed 7 days · fresher than most comparable local listings (typical ~15–60 days).
Market price position
$29,703 · $722 below market low
- Comparable range
- $30,425 – $34,390
- vs. market low
- — $722 (2% below)
- Comparable vehicles
- 12
Market Retail Price (MRP™)
$32,408This vehicle $29,703 · $2,705 (8%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$30,658This vehicle $29,703 · $955 (3%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-28) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 14–48 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Midlands Honda
Columbia, SC
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OAV will route your inquiry to Midlands Honda for current availability of this 2024 Toyota RAV4 XLE and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2024 Toyota RAV4
Listing updated: Aug 28, 2026Listed by a franchise dealer in Columbia, SC · On lot for 7 days · VIN verifiable at NHTSA
This used 2024 Toyota RAV4 XLE is listed at $29,703 by midlands honda in Columbia, SC 29203. It has 49,565 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 12 comparable listings matched to this vehicle, the estimated market range is $30,425 to $34,390. The local market range in SC is $30,425 to $34,390. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 7 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Columbia, SC suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2024 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Columbia, SC, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 2T3W1RFV8RW303258 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2024 Toyota RAV4 Market in SC
SC Market Listings
667
Average Price
$37,462
Price Range
$28,865–$47,480
Avg Days on Lot
28
Based on all 667 2022-2026 Toyota RAV4 listings in the SC market, the average asking price is $37,462. This listing at $29,703 is $7,759 below the broader SC average (21% below the SC average). This is a wider, all-trim comparison across SC; OAV's price verdict above uses the closer comparable set. Comparable prices in SC range from $28,865 to $47,480. Similar vehicles spend an average of 28 days on dealer lots in this market.
Similar Toyota RAV4 Listings in SC
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: XLE — compare trims below)
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2022 Toyota RAV4
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2023 Toyota RAV4
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Florence, SC
2024 Toyota RAV4
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2022 Toyota RAV4
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2022 Toyota RAV4
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