2023 Toyota RAV4 XLE
Vehicle Details
XLE
Phoenix, AZ 85004
Is this 2023 Toyota RAV4 XLE a good deal?
OAV verdict: Great Deal
Why: Listed at $19,990, comparable market range $26,990–$31,998, based on 29 comparable listings. Days on lot: 3 days (market average 34 days).
Market price position
$19,990 · $7,000 below market low
- Comparable range
- $26,990 – $31,998
- vs. market low
- — $7,000 (26% below)
- Comparable vehicles
- 29
Market Retail Price (MRP™)
$29,494This vehicle $19,990 · $9,504 (32%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$29,654This vehicle $19,990 · $9,664 (33%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-01) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 16–72 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
American Auto Sales, Llc
Phoenix, AZ
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to American Auto Sales, Llc for current availability of this 2023 Toyota RAV4 XLE and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Toyota RAV4
Listing updated: Aug 1, 2026Listed by an independent dealer in Phoenix, AZ · On lot for 3 days · VIN verifiable at NHTSA
This used 2023 Toyota RAV4 XLE is listed at $19,990 by american auto sales, llc in Phoenix, AZ 85004. It has 53,766 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 29 comparable listings matched to this vehicle, the estimated market range is $26,990 to $31,998. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).
This vehicle has been on the lot for 3 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Phoenix, AZ suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from an independent dealer in Phoenix, AZ, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 2T3W1RFV6PW264411 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Toyota RAV4 Market in AZ
AZ Market Listings
399
Average Price
$32,390
Price Range
$16,995–$49,998
Avg Days on Lot
34
Based on all 399 2021-2025 Toyota RAV4 listings in the AZ market, the average asking price is $32,390. This listing at $19,990 is $12,400 below the broader AZ average (38% below the AZ average). This is a wider, all-trim comparison across AZ; OAV's price verdict above uses the closer comparable set. Comparable prices in AZ range from $16,995 to $49,998. Similar vehicles spend an average of 34 days on dealer lots in this market.
Similar Toyota RAV4 Listings in AZ
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: XLE — compare trims below)
2021 Toyota RAV4
XLE
Phoenix, AZ
2024 Toyota RAV4
XLE
Coolidge, AZ
2021 Toyota RAV4
XLE
Avondale, AZ
2022 Toyota RAV4
XLE
Yuma, AZ
2023 Toyota RAV4
XLE
Lake Havasu City, AZ
2021 Toyota RAV4
XLE
Gilbert, AZ
2022 Toyota RAV4
XLE
Chandler, AZ
2024 Toyota RAV4
LE
Phoenix, AZ