2024 Toyota RAV4

Listed by a franchise dealer in Madison, WI · On lot for 42 days · VIN verifiable at NHTSA

This used 2024 Toyota RAV4 XLE is listed at $28,994 by east madison toyota in Madison, WI 53718. It has 65,128 miles on the odometer. The exterior color is Black. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 17 similar vehicles in the Madison market, the estimated market range is $28,994 to $39,584.

This vehicle has been on the lot for 42 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Madison, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

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How this deal is rated

OAV compares this 2024 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

• Great Deal — priced below the typical range for comparable vehicles.
• Fair Price — priced within the expected range for comparable vehicles.
• Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Madison, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 2T3W1RFV3RC280117 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2024 Toyota RAV4 Market in WI

Based on 912 comparable 2022-2026 Toyota RAV4 listings in WI, the average asking price is $38,632. This listing at $28,994 is $9,638 below average (25% below market). Comparable prices in WI range from $19,000 to $49,772. Similar vehicles spend an average of 29 days on dealer lots in this market.

Similar Toyota RAV4 Listings in WI

8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: XLE — compare trims below)