2023 Toyota RAV4 XLE
Vehicle Details
XLE
West Columbia, SC 29169
Is this 2023 Toyota RAV4 XLE a good deal?
OAV verdict: Fair Price
Why: Listed at $30,577, comparable market range $25,107–$38,774, based on 66 comparable listings. Listed 53 days · longer than most comparable local listings (typical ~15–45 days).
Market price position
$30,577 · within market range
- Comparable range
- $25,107 – $38,774
- vs. market
- $5,470 above low · $8,197 below high
- Comparable vehicles
- 66
Market Retail Price (MRP™)
$31,941This vehicle $30,577 · $1,364 (4%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$31,430This vehicle $30,577 · $853 (3%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-21) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally have sold faster than the market baseline, but this listing has been available longer than the cohort’s typical sell-time (about 11–41 days).
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Peter Boulware Toyota Of Columbia
West Columbia, SC
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Peter Boulware Toyota Of Columbia for current availability of this 2023 Toyota RAV4 XLE and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Toyota RAV4
Listing updated: Aug 21, 2026Listed by a franchise dealer in West Columbia, SC · On lot for 53 days · VIN verifiable at NHTSA
This used 2023 Toyota RAV4 XLE is listed at $30,577 by peter boulware toyota of columbia in West Columbia, SC 29169. It has 33,308 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 66 comparable listings matched to this vehicle, the estimated market range is $25,107 to $38,774. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 53 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader West Columbia, SC suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in West Columbia, SC, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 2T3W1RFV0PW281592 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Toyota RAV4 Market in SC
SC Market Listings
396
Average Price
$31,995
Price Range
$14,789–$46,618
Avg Days on Lot
47
Based on all 396 2021-2025 Toyota RAV4 listings in the SC market, the average asking price is $31,995. This listing at $30,577 is $1,418 below the broader SC average (4% below the SC average). This is a wider, all-trim comparison across SC; OAV's price verdict above uses the closer comparable set. Comparable prices in SC range from $14,789 to $46,618. Similar vehicles spend an average of 47 days on dealer lots in this market.
Similar Toyota RAV4 Listings in SC
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: XLE — compare trims below)
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