2023 Toyota RAV4

Listed by a franchise dealer in Columbia, MO · On lot for 25 days · VIN verifiable at NHTSA

This used 2023 Toyota RAV4 XLE is listed at $28,900 by kia of columbia in Columbia, MO 65203. It has 60,474 miles on the odometer. The exterior color is White. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 14 similar vehicles in the Columbia market, the estimated market range is $26,877 to $36,563. The local market range in MO is $26,877 to $27,176.

This vehicle has been on the lot for 25 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Columbia, MO suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

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How this deal is rated

OAV compares this 2023 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

• Great Deal — priced below the typical range for comparable vehicles.
• Fair Price — priced within the expected range for comparable vehicles.
• Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Columbia, MO, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 2T3P1RFV9PC360894 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota RAV4 Market in MO

Based on 354 comparable 2021-2025 Toyota RAV4 listings in MO, the average asking price is $32,942. This listing at $28,900 is $4,042 below average (12% below market). Comparable prices in MO range from $21,500 to $53,334. Similar vehicles spend an average of 48 days on dealer lots in this market.

Similar Toyota RAV4 Listings in MO

8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: XLE — compare trims below)