2023 Toyota RAV4 XLE
Vehicle Details
XLE
Louisville, TN 37777
Is this 2023 Toyota RAV4 XLE a good deal?
OAV verdict: Fair Price
Why: Listed at $28,795, comparable market range $25,999–$40,121, based on 12 comparable listings. Listed 11 days · fresher than most comparable local listings (typical ~15–75 days).
Market price position
$28,795 · within market range
- Comparable range
- $25,999 – $40,121
- vs. market
- $2,796 above low · $11,326 below high
- Comparable vehicles
- 12
Market Retail Price (MRP™)
$33,060This vehicle $28,795 · $4,265 (13%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$27,941This vehicle $28,795 · $854 (3%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-29) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 12–43 days, and this listing is still within that typical selling window.
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Doug Justus Auto Center Inc - Knoxville
Louisville, TN
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Doug Justus Auto Center Inc - Knoxville for current availability of this 2023 Toyota RAV4 XLE and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Toyota RAV4
Listing updated: Aug 29, 2026Listed by an independent dealer in Louisville, TN · On lot for 11 days · VIN verifiable at NHTSA
This used 2023 Toyota RAV4 XLE is listed at $28,795 by doug justus auto center inc - knoxville in Louisville, TN 37777. It has 78,813 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 12 comparable listings matched to this vehicle, the estimated market range is $25,999 to $40,121. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 11 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Louisville, TN suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2023 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from an independent dealer in Louisville, TN, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 2T3P1RFV4PC347938 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Toyota RAV4 Market in TN
TN Market Listings
590
Average Price
$32,215
Price Range
$25,898–$39,148
Avg Days on Lot
58
Based on all 590 2021-2025 Toyota RAV4 listings in the TN market, the average asking price is $32,215. This listing at $28,795 is $3,420 below the broader TN average (11% below the TN average). This is a wider, all-trim comparison across TN; OAV's price verdict above uses the closer comparable set. Comparable prices in TN range from $25,898 to $39,148. Similar vehicles spend an average of 58 days on dealer lots in this market.
Similar Toyota RAV4 Listings in TN
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: XLE — compare trims below)
2021 Toyota RAV4
XLE
Kodak, TN
2021 Toyota RAV4
XLE
Chattanooga, TN
2022 Toyota RAV4
XLE
Murfreesboro, TN
2021 Toyota RAV4
XLE
Murfreesboro, TN
2021 Toyota RAV4
XLE
Brentwood, TN
2021 Toyota RAV4
XLE
Nashville, TN
2023 Toyota RAV4
XLE
Columbia, TN
2022 Toyota RAV4
XLE
Nashville, TN