Vehicle Details
2023 Toyota RAV4
XLE
Altoona, IA 50009
Is this 2023 Toyota RAV4 XLE a good deal?
OAV verdict: Fair Price
Why: Listed at $30,160, comparable market range $28,595–$39,175, based on 18 comparable listings. Days on lot: 41 days (market average 48 days).
Market price position
$30,160 · within market range
- Regional range
- $28,595 – $39,175
- vs. market
- $1,565 above low · $9,015 below high
- Comparable vehicles
- 18
Market Retail Price (MRP™)
$33,885This vehicle $30,160 · $3,725 (11%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$30,552This vehicle $30,160 · $392 (1%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-26) — an estimate, not an appraisal. How TRV works.
Similar vehicles recently sold in an estimated 10–37 days.
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Honda Of Altoona
Altoona, IA
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Honda Of Altoona for current availability of this 2023 Toyota RAV4 XLE and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Toyota RAV4
Listing updated: Jul 26, 2026Listed by a franchise dealer in Altoona, IA · On lot for 41 days · VIN verifiable at NHTSA
This used 2023 Toyota RAV4 XLE is listed at $30,160 by honda of altoona in Altoona, IA 50009. It has 41,646 miles on the odometer. The exterior color is Black. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 18 similar vehicles in the Altoona market, the estimated market range is $28,595 to $39,175.
This vehicle has been on the lot for 41 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Altoona, IA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Altoona, IA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 2T3P1RFV1PW371564 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Toyota RAV4 Market in IA
Comparable Vehicles
191
Average Price
$32,782
Price Range
$19,493–$47,900
Avg Days on Lot
48
Based on 191 comparable 2021-2025 Toyota RAV4 listings in IA, the average asking price is $32,782. This listing at $30,160 is $2,622 below average (8% below market). Comparable prices in IA range from $19,493 to $47,900. Similar vehicles spend an average of 48 days on dealer lots in this market.
Similar Toyota RAV4 Listings in IA
8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: XLE — compare trims below)
2021 Toyota RAV4
XLE
Urbandale, IA
2022 Toyota RAV4
XLE
Fort Dodge, IA
2021 Toyota RAV4
XLE
Dubuque, IA
2024 Toyota RAV4
XLE
Boone, IA
2024 Toyota RAV4
XLE
Iowa Falls, IA
2021 Toyota RAV4
XLE
Hiawatha, IA
2024 Toyota RAV4
XLE
Council Bluffs, IA
2023 Toyota RAV4
LE
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