2023 Toyota RAV4 LE
Vehicle Details
LE
Columbus, GA 31909
Is this 2023 Toyota RAV4 LE a good deal?
OAV verdict: Fair Price
Why: Listed at $28,998, comparable market range $25,036–$30,397, based on 12 comparable listings. Days on lot: 39 days (market average 37 days).
Market price position
$28,998 · within market range
- Comparable range
- $25,036 – $30,397
- vs. market
- $3,962 above low · $1,399 below high
- Comparable vehicles
- 12
Market Retail Price (MRP™)
$27,717This vehicle $28,998 · $1,281 (5%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$28,853This vehicle $28,998 · $145 (1%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-18) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally have sold faster than the market baseline, but this listing has been available longer than the cohort’s typical sell-time (about 12–38 days).
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Carmax Columbus
Columbus, GA
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Request availability and out-the-door price
OAV will route your inquiry to Carmax Columbus for current availability of this 2023 Toyota RAV4 LE and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Toyota RAV4
Listing updated: Aug 18, 2026Listed by an independent dealer in Columbus, GA · On lot for 39 days · VIN verifiable at NHTSA
This used 2023 Toyota RAV4 LE is listed at $28,998 by carmax columbus in Columbus, GA 31909. It has 28,315 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 12 comparable listings matched to this vehicle, the estimated market range is $25,036 to $30,397. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 39 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Columbus, GA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from an independent dealer in Columbus, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 2T3H1RFV3PC228654 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Toyota RAV4 Market in GA
GA Market Listings
894
Average Price
$32,603
Price Range
$14,500–$54,437
Avg Days on Lot
37
Based on all 894 2021-2025 Toyota RAV4 listings in the GA market, the average asking price is $32,603. This listing at $28,998 is $3,605 below the broader GA average (11% below the GA average). This is a wider, all-trim comparison across GA; OAV's price verdict above uses the closer comparable set. Comparable prices in GA range from $14,500 to $54,437. Similar vehicles spend an average of 37 days on dealer lots in this market.
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8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: LE — compare trims below)
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