2023 Toyota RAV4 LE
Vehicle Details
LE
Atlanta, GA 30328
Is this 2023 Toyota RAV4 LE a good deal?
OAV verdict: Fair Price
Why: Listed at $28,500, comparable market range $23,920–$35,000, based on 150 comparable listings. Days on lot: 6 days (market average 41 days).
Market price position
$28,500 · within market range
- Regional range
- $23,920 – $35,000
- vs. market
- $4,580 above low · $6,500 below high
- Comparable vehicles
- 150
Market Retail Price (MRP™)
$29,460This vehicle $28,500 · $960 (3%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$29,356This vehicle $28,500 · $856 (3%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-30) — an estimate, not an appraisal. How TRV works.
Similar vehicles recently sold in an estimated 10–35 days.
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Asbury Automotive
Atlanta, GA
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Asbury Automotive for current availability of this 2023 Toyota RAV4 LE and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Toyota RAV4
Listing updated: Jul 29, 2026Listed by a franchise dealer in Atlanta, GA · On lot for 6 days · VIN verifiable at NHTSA
This used 2023 Toyota RAV4 LE is listed at $28,500 by asbury automotive in Atlanta, GA 30328. It has 14,600 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 150 comparable listings matched to this vehicle for its price verdict, the estimated market range is $23,920 to $35,000. The local market range in GA is $30,684 to $32,680.
This vehicle has been on the lot for 6 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Atlanta, GA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Atlanta, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 2T3H1RFV1PC226868 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Toyota RAV4 Market in GA
GA Market Listings
758
Average Price
$32,278
Price Range
$14,500–$52,590
Avg Days on Lot
41
Based on all 758 2021-2025 Toyota RAV4 listings in the GA market, the average asking price is $32,278. This listing at $28,500 is $3,778 below average (12% below market). Comparable prices in GA range from $14,500 to $52,590. Similar vehicles spend an average of 41 days on dealer lots in this market.
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