2023 Toyota RAV4 LE
Vehicle Details
LE
Little Falls, NJ 07424
Is this 2023 Toyota RAV4 LE a good deal?
OAV verdict: Fair Price
Why: Listed at $27,896, comparable market range $22,170–$35,900, based on 137 comparable listings. Days on lot: 21 days (market average 46 days).
Market price position
$27,896 · within market range
- Comparable range
- $22,170 – $35,900
- vs. market
- $5,726 above low · $8,004 below high
- Comparable vehicles
- 137
Market Retail Price (MRP™)
$29,035This vehicle $27,896 · $1,139 (4%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$28,834This vehicle $27,896 · $938 (3%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-31) — an estimate, not an appraisal. How TRV works.
Similar vehicles recently sold in an estimated 10–35 days.
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Toyota Universe
Little Falls, NJ
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OAV will route your inquiry to Toyota Universe for current availability of this 2023 Toyota RAV4 LE and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Toyota RAV4
Listing updated: Jul 31, 2026Listed by a franchise dealer in Little Falls, NJ · On lot for 21 days · VIN verifiable at NHTSA
This used 2023 Toyota RAV4 LE is listed at $27,896 by toyota universe in Little Falls, NJ 07424. It has 25,037 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 137 comparable listings matched to this vehicle for its price verdict, the estimated market range is $22,170 to $35,900.
This vehicle has been on the lot for 21 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Little Falls, NJ suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Little Falls, NJ, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 2T3G1RFV8PC384149 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Toyota RAV4 Market in NJ
NJ Market Listings
509
Average Price
$32,224
Price Range
$16,555–$50,199
Avg Days on Lot
46
Based on all 509 2021-2025 Toyota RAV4 listings in the NJ market, the average asking price is $32,224. This listing at $27,896 is $4,328 below the broader NJ average (13% below the NJ average). This is a wider, all-trim comparison across NJ; OAV's price verdict above uses the closer comparable set. Comparable prices in NJ range from $16,555 to $50,199. Similar vehicles spend an average of 46 days on dealer lots in this market.
Similar Toyota RAV4 Listings in NJ
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: LE — compare trims below)
2021 Toyota RAV4
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West Caldwell, NJ
2024 Toyota RAV4
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Plainfield, NJ
2024 Toyota RAV4
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Englewood Cliffs, NJ
2022 Toyota RAV4
LE
Little Falls, NJ
2022 Toyota RAV4
LE
Woodbridge Township, NJ
2025 Toyota RAV4
LE
Newark, NJ
2024 Toyota RAV4
LE
Mount Laurel Township, NJ
2022 Toyota RAV4
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Ramsey, NJ