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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2023 Toyota RAV4 LE

2023 Toyota RAV4View this vehicle at carmax merrillville →

Vehicle Details

VIN2T3F1RFV2PW374243
TrimLE
Exterior ColorGray
DrivetrainFWD
Engine2.5L I4
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typeused
Days on Lot67

LE

Fair Price
$28,99844,044 mi

Merrillville, IN 46410

Is this 2023 Toyota RAV4 LE a good deal?

OAV verdict: Fair Price

Why: Listed at $28,998, comparable market range $24,316–$30,990, based on 19 comparable listings. Listed 67 days · longer than most comparable local listings (typical ~15–45 days).

Market price position

$28,998 · within market range

Comparable range
$24,316 – $30,990
vs. market
$4,682 above low · $1,992 below high
Comparable vehicles
19

Market Retail Price (MRP™)

$27,653

This vehicle $28,998 · $1,345 (5%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$28,096

This vehicle $28,998 · $902 (3%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-14) — an estimate, not an appraisal. How TRV works.

Fast-selling model · older listing

Comparable vehicles nationally have sold faster than the market baseline, but this listing has been available longer than the cohort’s typical sell-time (about 1241 days).

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$24,316 – $30,990

Carmax Merrillville

Merrillville, IN

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About This 2023 Toyota RAV4

Listing updated: Sep 14, 2026

Listed by an independent dealer in Merrillville, IN · On lot for 67 days · VIN verifiable at NHTSA

This used 2023 Toyota RAV4 LE is listed at $28,998 by carmax merrillville in Merrillville, IN 46410. It has 44,044 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 19 comparable listings matched to this vehicle, the estimated market range is $24,316 to $30,990. These comparisons match year, make, and model, using trim where the data supports it. OAV does not adjust comparable prices for mileage — every price shown is the real advertised price. On used vehicles, mileage can still cause OAV to withhold a verdict — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than call it a deal it can't support.

This vehicle has been on the lot for 67 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 14, 2026. The patented comparable band is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.

Market context

This listing is part of OAV's broader Merrillville, IN suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.

How this deal is rated

OAV compares this 2023 Toyota RAV4 against similar vehicles currently available for sale — same make, model, and year range, using trim where the data supports it. OAV does not adjust comparable prices for mileage; on used vehicles it withholds a verdict when mileage would distort the comparison — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than overstate a deal. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Merrillville, IN, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 2T3F1RFV2PW374243 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.

2023 Toyota RAV4 Market in IN

IN Market Listings

574

Average Price

$32,011

Price Range

$26,215–$37,797

Avg Days on Lot

40

Based on all 574 2021-2025 Toyota RAV4 listings in the IN market, the average asking price is $32,011. This listing at $28,998 is $3,013 below the broader IN average (9% below the IN average). This is a wider, all-trim comparison across IN; OAV's price verdict above uses the closer comparable set. Comparable prices in IN range from $26,215 to $37,797. Similar vehicles spend an average of 40 days on dealer lots in this market.

Similar Toyota RAV4 Listings in IN

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: LE — compare trims below)

This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.