Vehicle Details
2023 Toyota RAV4
LE
Sturgeon Bay, WI 54235
Is this 2023 Toyota RAV4 LE a good deal?
OAV verdict: Unscored
Why: Listed at $29,644, comparable market range $26,867–$29,258, based on 9 comparable listings. Days on lot: 45 days (market average 39 days).
Market price position
$29,644 · $386 above market high
- Regional range
- $26,867 – $29,258
- vs. market high
- + $386 (1% above)
- Comparable vehicles
- 9
Market Retail Price (MRP™)
$28,063This vehicle $29,644 · $1,581 (6%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$28,383This vehicle $29,644 · $1,261 (4%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-26) — an estimate, not an appraisal. How TRV works.
Similar vehicles recently sold in an estimated 10–35 days.
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Heiser Automaxx Center Of Sturgeon Bay
Sturgeon Bay, WI
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Heiser Automaxx Center Of Sturgeon Bay for current availability of this 2023 Toyota RAV4 LE and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Toyota RAV4
Listing updated: Jul 26, 2026Listed by an independent dealer in Sturgeon Bay, WI · On lot for 45 days · VIN verifiable at NHTSA
This used 2023 Toyota RAV4 LE is listed at $29,644 by heiser automaxx center of sturgeon bay in Sturgeon Bay, WI 54235. It has 35,352 miles on the odometer. The exterior color is Silver. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 9 similar vehicles in the Sturgeon Bay market, the estimated market range is $26,867 to $29,258.
This vehicle has been on the lot for 45 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Sturgeon Bay, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from an independent dealer in Sturgeon Bay, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 2T3F1RFV0PC347625 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Toyota RAV4 Market in WI
Comparable Vehicles
457
Average Price
$33,459
Price Range
$15,900–$49,386
Avg Days on Lot
39
Based on 457 comparable 2021-2025 Toyota RAV4 listings in WI, the average asking price is $33,459. This listing at $29,644 is $3,815 below average (11% below market). Comparable prices in WI range from $15,900 to $49,386. Similar vehicles spend an average of 39 days on dealer lots in this market.
Similar Toyota RAV4 Listings in WI
8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: LE — compare trims below)
2022 Toyota RAV4
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LE
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LE
Milwaukee, WI
2021 Toyota RAV4
LE
Hudson, WI
2023 Toyota RAV4
LE
Sheboygan, WI
2022 Toyota RAV4
LE
Milwaukee, WI
2023 Toyota RAV4
LE
Sturgeon Bay, WI