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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2023 Toyota RAV4 XLE Premium

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Vehicle Details

VIN2T3C1RFV3PW255510
TrimXLE Premium
Exterior ColorBlack
DrivetrainFWD
Engine2.5L I4
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typeused
Days on Lot12

XLE Premium

Great Deal
$31,49724,968 mi

Norman, OK 73072

Is this 2023 Toyota RAV4 XLE Premium a good deal?

OAV verdict: Great Deal

Why: Listed at $31,497, comparable market range $33,093–$34,998, based on 14 comparable listings. Days on lot: 12 days (market average 36 days).

Market price position

$31,497 · $1,596 below market low

Comparable range
$33,093 – $34,998
vs. market low
— $1,596 (5% below)
Comparable vehicles
14

Market Retail Price (MRP™)

$34,046

This vehicle $31,497 · $2,549 (7%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$35,100

This vehicle $31,497 · $3,603 (10%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-18) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Faster recent sell-through, still within the typical window
Faster recent sell-through

Comparable vehicles nationally recently sold in an estimated 1241 days, and this listing is still within that typical selling window.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$33,093 – $34,998

Fowler Automotive

Norman, OK

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About This 2023 Toyota RAV4

Listing updated: Aug 18, 2026

Listed by a franchise dealer in Norman, OK · On lot for 12 days · VIN verifiable at NHTSA

This used 2023 Toyota RAV4 XLE Premium is listed at $31,497 by fowler automotive in Norman, OK 73072. It has 24,968 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 14 comparable listings matched to this vehicle, the estimated market range is $33,093 to $34,998. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 12 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Norman, OK suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the typical range for comparable vehicles.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Norman, OK, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 2T3C1RFV3PW255510 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota RAV4 Market in OK

OK Market Listings

243

Average Price

$32,144

Price Range

$18,716–$45,558

Avg Days on Lot

36

Based on all 243 2021-2025 Toyota RAV4 listings in the OK market, the average asking price is $32,144. This listing at $31,497 is $647 below the broader OK average (2% below the OK average). This is a wider, all-trim comparison across OK; OAV's price verdict above uses the closer comparable set. Comparable prices in OK range from $18,716 to $45,558. Similar vehicles spend an average of 36 days on dealer lots in this market.

Similar Toyota RAV4 Listings in OK

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: XLE Premium — compare trims below)