Vehicle Details
2023 Toyota RAV4
XLE Premium
San Diego, CA 92111
Is this 2023 Toyota RAV4 XLE Premium a good deal?
OAV verdict: Fair Price
Why: Listed at $30,995, comparable market range $27,999–$39,880, based on 52 comparable listings. Days on lot: 5 days (market average 42 days).
Market price position
$30,995 · within market range
- Regional range
- $27,999 – $39,880
- vs. market
- $2,996 above low · $8,885 below high
- Comparable vehicles
- 52
Market Retail Price (MRP™)
$33,940This vehicle $30,995 · $2,945 (9%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$31,093This vehicle $30,995 · $98 (0%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-22) — an estimate, not an appraisal. How TRV works.
Similar vehicles recently sold in an estimated 10–37 days.
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.
Sunroad Auto
San Diego, CA
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Sunroad Auto for current availability of this 2023 Toyota RAV4 XLE Premium and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Toyota RAV4
Listing updated: Jul 22, 2026Listed by a franchise dealer in San Diego, CA · On lot for 5 days · VIN verifiable at NHTSA
This used 2023 Toyota RAV4 XLE Premium is listed at $30,995 by sunroad auto in San Diego, CA 92111. It has 81,947 miles on the odometer. The exterior color is Black. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 52 similar vehicles in the San Diego market, the estimated market range is $27,999 to $39,880.
This vehicle has been on the lot for 5 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader San Diego, CA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in San Diego, CA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 2T3A1RFVXPW354591 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Toyota RAV4 Market in CA
Comparable Vehicles
5,660
Average Price
$32,732
Price Range
$13,858–$56,147
Avg Days on Lot
42
Based on 5,660 comparable 2021-2025 Toyota RAV4 listings in CA, the average asking price is $32,732. This listing at $30,995 is $1,737 below average (5% below market). Comparable prices in CA range from $13,858 to $56,147. Similar vehicles spend an average of 42 days on dealer lots in this market.
Similar Toyota RAV4 Listings in CA
8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: XLE Premium — compare trims below)
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