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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2026 Toyota RAV4 XLE

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Vehicle Details

VIN2T36DRBV8TC019473
TrimXLE
Exterior ColorBlack
DrivetrainFWD
Engine2.5L I4
TransmissionCVT
Fuel TypeUnleaded
Inventory Typenew
MSRP$39,268
Days on Lot4

XLE

Great Deal
$39,268Mileage not verified

Athens, GA 30606

Is this 2026 Toyota RAV4 XLE a good deal?

OAV verdict: Great Deal

Why: Listed at $39,268, comparable market range $39,540–$44,792, based on 17 comparable listings. Days on lot: 4 days (market average 24 days).

Manufacturer MSRPReference

$39,268

This vehicle $39,268 · priced at MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$39,268 · $272 below market low

Comparable range
$39,540 – $44,792
vs. market low
— $272 (1% below)
Comparable vehicles
17

Market Retail Price (MRP™)

$42,166

This vehicle $39,268 · $2,898 (7%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$41,683

This vehicle $39,268 · $2,415 (6%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-18) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Faster recent sell-through, still within the typical window
High Demand

Comparable vehicles nationally recently sold in an estimated 620 days, and this listing is still within that typical selling window.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$39,540 – $44,792
Regional Range$39,540 – $45,742

Heyward Allen Toyota

Athens, GA

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View all vehicles from heyward allen toyota

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Toyota RAV4

Listing updated: Aug 18, 2026

Listed by a franchise dealer in Athens, GA · On lot for 4 days · VIN verifiable at NHTSA

This new 2026 Toyota RAV4 XLE is listed at $39,268 by heyward allen toyota in Athens, GA 30606. The exterior color is Black. It features a FWD drivetrain with a 2.5L I4 engine and CVT transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 17 comparable listings matched to this vehicle, the estimated market range is $39,540 to $44,792. The local market range in GA is $39,540 to $44,792. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 4 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Athens, GA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the typical range for comparable vehicles.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Athens, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 2T36DRBV8TC019473 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Toyota RAV4 Market in GA

GA Market Listings

1,362

Average Price

$39,188

Price Range

$23,880–$54,437

Avg Days on Lot

24

Based on all 1,362 2024-2028 Toyota RAV4 listings in the GA market, the average asking price is $39,188. This listing at $39,268 is $80 above the broader GA average (0% above the GA average). This is a wider, all-trim comparison across GA; OAV's price verdict above uses the closer comparable set. Comparable prices in GA range from $23,880 to $54,437. Similar vehicles spend an average of 24 days on dealer lots in this market.

Similar Toyota RAV4 Listings in GA

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: XLE — compare trims below)