Is the $40,991 price on this 2026 Toyota RAV4 a good deal?

OAV rates this as Fair Price because the asking price of $40,991 is within the typical market range for this vehicle.

What is the average price for a 2026 Toyota RAV4 in MS?

Based on 195 comparable listings in MS, the average asking price for a 2024-2028 Toyota RAV4 is $38,162, with prices ranging from $22,800 to $52,101.

How long does a 2026 Toyota RAV4 typically stay on dealer lots?

Comparable Toyota RAV4 listings in MS spend an average of 26 days on dealer lots.

Where is this 2026 Toyota RAV4 located?

This vehicle is listed in Brookhaven, MS 39601. VIN: 2T36DRBV2TC31E962. Mileage: mileage not reported.

2026 Toyota RAV4 XLE for Sale in Brookhaven, MS

No Photo Available

Vehicle Details

VIN2T36DRBV2TC31E962

TrimXLE

Exterior ColorBlack

DrivetrainFWD

Engine2.5L I4

TransmissionCVT

Fuel TypeUnleaded

Inventory Typenew

MSRP$40,991

Days on Lot4

XLE

Unscored

$40,991Mileage not verified

Brookhaven, MS 39601

Is this 2026 Toyota RAV4 XLE a good deal?

OAV verdict: Unscored

Why: Listed at $40,991, comparable market range $40,991–$40,991. Days on lot: 4 days (market average 26 days).

Manufacturer MSRPPrimary

$40,991

This vehicle $40,991 · priced at MSRP

MSRP is the manufacturer's suggested retail price. Discount from MSRP is OAV's primary deal metric for new vehicles; OAV's market comparables (MRP) and sold-price value (TRV) below are secondary validation. How OAV rates new-car deals.

Market price position

$40,991 · only listing at this price

Regional range: $40,991 (0 listings)
vs. market: Exact match — no spread
Comparable vehicles: 0

Market Retail Price (MRP™)

$40,991

This vehicle $40,991 · priced at MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$41,474

This vehicle $40,991 · $483 (1%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-29) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

High Demand

Similar vehicles recently sold in an estimated 5–20 days.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$39,862 – $40,991

Regional Range$39,862 – $40,991

Toyota Of Brookhaven

Brookhaven, MS

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from toyota of brookhaven →

Request availability and out-the-door price

OAV will route your inquiry to Toyota Of Brookhaven for current availability of this 2026 Toyota RAV4 XLE and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Toyota RAV4

Listing updated: Jul 28, 2026

Listed by a franchise dealer in Brookhaven, MS · On lot for 4 days · VIN verifiable at NHTSA

This new 2026 Toyota RAV4 XLE is listed at $40,991 by toyota of brookhaven in Brookhaven, MS 39601. The exterior color is Black. It features a FWD drivetrain with a 2.5L I4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on available similar vehicles in the Brookhaven market, the estimated market range is $40,991 to $40,991. The local market range in MS is $39,862 to $40,991.

This vehicle has been on the lot for 4 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Brookhaven, MS suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Brookhaven, MS, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 2T36DRBV2TC31E962 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Toyota RAV4 Market in MS

Comparable Vehicles

195

Average Price

$38,162

Price Range

$22,800–$52,101

Avg Days on Lot

Based on 195 comparable 2024-2028 Toyota RAV4 listings in MS, the average asking price is $38,162. This listing at $40,991 is $2,829 above average (7% above market). Comparable prices in MS range from $22,800 to $52,101. Similar vehicles spend an average of 26 days on dealer lots in this market.