2026 Toyota RAV4 SE
Vehicle Details
SE
Iowa City, IA 52246
Is this 2026 Toyota RAV4 SE a good deal?
OAV verdict: Unscored
Why: Listed at $38,214, comparable market range $38,374–$40,264, based on 7 comparable listings. Days on lot: 16 days (market average 27 days).
Manufacturer MSRPPrimary
$38,034This vehicle $38,214 · $180 (0%) above MSRP
MSRP is the manufacturer's suggested retail price. Discount from MSRP is OAV's primary deal metric for new vehicles; OAV's market comparables (MRP) and sold-price value (TRV) below are secondary validation. How OAV rates new-car deals.
Market price position
$38,214 · $160 below market low
- Regional range
- $38,374 – $40,264
- vs. market low
- — $160 (0% below)
- Comparable vehicles
- 7
Market Retail Price (MRP™)
$39,319This vehicle $38,214 · $1,105 (3%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$39,621This vehicle $38,214 · $1,407 (4%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-28) — an estimate, not an appraisal. How TRV works.
Similar vehicles recently sold in an estimated 6–28 days.
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Mcgrath Toyota Of Iowa City
Iowa City, IA
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Mcgrath Toyota Of Iowa City for current availability of this 2026 Toyota RAV4 SE and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 Toyota RAV4
Listing updated: Jul 27, 2026Listed by a franchise dealer in Iowa City, IA · On lot for 16 days · VIN verifiable at NHTSA
This new 2026 Toyota RAV4 SE is listed at $38,214 by mcgrath toyota of iowa city in Iowa City, IA 52246. The exterior color is Gray. It features a 4WD drivetrain with a 2.5L I4 engine and CVT transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 7 similar vehicles in the Iowa City market, the estimated market range is $38,374 to $40,264. The local market range in IA is $38,374 to $40,264.
This vehicle has been on the lot for 16 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Iowa City, IA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2026 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Iowa City, IA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 2T36CRAVXTW31D366 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2026 Toyota RAV4 Market in IA
Comparable Vehicles
340
Average Price
$40,246
Price Range
$25,000–$52,524
Avg Days on Lot
27
Based on 340 comparable 2024-2028 Toyota RAV4 listings in IA, the average asking price is $40,246. This listing at $38,214 is $2,032 below average (5% below market). Comparable prices in IA range from $25,000 to $52,524. Similar vehicles spend an average of 27 days on dealer lots in this market.
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8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: SE — compare trims below)
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